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Giorgio Armani

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Battle of the Giorgio Armani Eyes to Kill Mascaras: Excess vs. Regular

January 23, 2011


I’ve gushed over and over again raving that Armani’s Eyes to Kill Mascara is my holy-grail-life-changing type of product. I have medium length lashes that are super straight which makes them look shorter than they really are. After discovering the magic of eyelash curlers I still found it challenging to find the right mascara for my eye shape and lash type: one that thickens, lengthens, defines and does not smudge, flake or irritate my eyes, and most importantly, one that also holds the curl.

Armani’s Eyes to Kill was the answer to my seemingly never ending quest for the perfect mascara. There are a number of other mascaras I like, but none had the wow-factor like Armani’s. It’s also interesting to note that I’ve been a long-time Armani fan, but I hated every single previous mascara release from the brand. So I was skeptic when I first tried Eyes to Kill, especially at a jaw-dropping $30 per tube, but I’m glad I did. I actually tried a mini sample first before buying a full-sized tube. The heavy weight sleek black tube makes it feel worth it when it’s in your hands.

Left = Excess, Right = Regular

Armani has since released 2 other variations, a waterproof version and Megan Fox’s Eyes to Kill Excess. I never tried the waterproof version – my experience with waterproof versions is that they tend to be too harsh on my lashes, the formula is just too thick and dries to a consistency that makes my lashes feel brittle. Not to mention they are a huge pain to remove from the eyes in the evenings. The new Eyes to Kill Excess has a killer slogan, “exceptionally volumizing mascara, drop dead seduction in a single stroke.” As soon as I opened the e-mail about this, I had to try it out.


So how do they compare? You can read more detailed product information about the Eyes to Kill Excess formula on Armani’s website (linked here for your convenience). I will start by saying that I prefer the regular formula, read on to find out why. Here is what I noticed about each:

Eyes to Kill Regular: According to Armani, “Dress the eye with powerful, plush, voluminous lashes. Fine, fluid Microfil technology creates intensely captivating lash texture. Micro-waxes combined with a fineness agent allow for smooth and easy application, revealing weightless volume and length.”

I’m featuring my #5 Blue Grey Night in the photos, but mainly rely on my #1 Steel Black (currently missing in action). The formula dries to a stiffer finish which holds the curl and lasts all day (unless you start crying or are splashed with water). There’s also something about the texture of the mascara + the big bristles that grabs onto your lashes coating them evenly and fully. This results in thick lush lashes for me. The #1 Steel Black doesn’t look like a true black when wet, but applies darker than what you see resulting in a true black finish. Finding a true black is hard for me – many brands have black mascaras that dry down to a greyish finish making my lashes look ashy. Even though my lashes are black, I’ve often had better success with dark brown mascaras. I love the way the sleek heavy tube feels – it’s simple, straight and nice to look at.


Eyes to Kill Excess: Seems to be the exact same in bristle shape/size to me. The difference is in the formula which, according to Armani contains “The fusion of a Wax™ Complex and the new texturizing agents creates a fluid and creamy texture that glides onto the lashes and allows for an easy, homogeneous application.” Also, the Excess formula is supposed to be a darker black color than anything they’ve made before.

My personal observations is that the Excess is a great mascara. I definitely notice that it’s a deeper more dramatic true black. I also notice a difference in formula in the sense that it’s more creamy and less stiff. There is no smudging or flaking. It holds the curl and lasts all day. I personally found that I had to pump the brush a bit inside the tube to get more product on the brush for a better application. On me it clumped a bit the first few applications. I had to experiment with my application technique to get a smooth finish and thick even look. It definitely has a softer feel on my lashes. The packaging is still heavyweight and sleek, it just has a glossy finish on the tube.

Regular vs. Excess: Because I have such wimpy lashes, I need all the help I can get. The Regular formula has a stiffer, thicker, more volumizing dramatic finish, but I can definitely feel like I am wearing mascara. If you have sensitive eyes and found the Regular formula too much for your lashes, but still want a similar finish with a weightless more natural feel, try out the Excess formula. Unfortunately the Excess only comes in 1 shade, black.
My review might seem odd since the Excess formula has been marketed as a darker more dramatic version of the Regular Eyes to Kill. I like them both.

Summary comparison of the features for the Black shades (sorry for the confusion, I can’t find my regular Steel Black right now):

  • Color: Both are true blacks, Excess is a deeper darker black
  • Volumizing: Regular is more volumizing
  • Defining: Excess is more defining
  • Lasting Power: Same, all day, but not waterproof or cry-proof
  • Texture: Regular is thicker
  • How it Feels on the Lashes: Regular is stiffer more dramatic, Excess is softer and more gentle
  • Smell: Same scent, not noticeable once on the eyes
  • Overall Effect: Regular has more of a wow-factor, Excess has a darker blacker finish
  • Brush Size & Shape: Same, although in the photo, the blue seems fuller (it just has more product on the bristles from more frequent use, the excess has only been used 4 times so far) – this can show you the difference in formulas though, the regular just seems to adhere to bristles and lashes better


Both retail for $30. I usually buy mine from Neimans or Bloomingdales. At this time I don’t know if the Excess is limited edition or not. I can only say that I hope they keep the regular formula. I don’t regret buying the Excess and have no intention of returning it. Sometimes it’s nice to have variety.

If you have tried either, what are your thoughts? Experiences? Rants or raves?

For your reference, my other mascara loves include DiorShow, Dolce & Gabbana, NARS Volumizing, Estee Lauder Projectionist, Clinique High Impact Mascara, MAC Plush Lash, Kiehl’s Marvelous Mineral Mascara, Shu Uemura Basic.

Mascaras I’ve tried and did not like include MAC Zoom Lash, all of Chanel/Bobbi Brown, Laura Mercier Thickening, Lancome Definicils, YSL Faux Cils, Trish McEvoy High Volume, Le Metier Waterproof, Clinique Naturally Glossy, Clinique Lash Doubling, Benefit BADGal (note – this is based on my own personal experience). In general I do not like waterproof formula mascaras.

There are a number of mascaras I’ve tried that I’m indifferent to – ones that weren’t great but weren’t bad. Too many to mention, although I definitely haven’t tried all types or brands.

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Armani Gold Rush Collection Picks Holiday 2010

November 13, 2010
I’ve been a long-time fan of Armani ever since I first saw it at the London Heathrow Airport back in 2001 for their natural looking elegant makeup line. These days their collections seem to have more pizazz with brighter colors that are anything but natural. I still love what they release. This Holiday, the Armani Gold Rush Collection has some beautiful options. My local Neimans didn’t have any testers for the new items but these days I feel familiar enough with the line I didn’t need to test anything to make my purchasing decisions. Also thanks to Karla Sugar (see her Gold Rush Swatches Part 1) I knew I had to have the black and gold shadows.

The items I picked out: Gold Rush Highlighting Shimmer Powder ($55), Eyes to Kill Shadows #13 Black and #15 Copper ($32 each)



The Gold Rush Highlighting Powder is a soft sparkly gold. It’s softer in texture making the shimmer powder pigmented and easy to pick up with a brush. (Some shimmer powders are harder in texture making the finish sheerer.) If you are familiar with the Spring Nude Contrasts Shadows (reviewed here), the texture and finish of the Holiday Shimmer Powder is similar. It’s somewhere in between finely milled shimmer and chunky shimmer with uber-tiny micro sparkles.

* the above photo shows the upper 1/2 with the mirror reflection so you can see the shimmer in different light, the powder is one color, not duo-colored

I don’t have large visible pores on my cheeks (just had foundation/powder on), but when I applied this over my cheeks – I suddenly had visible pores. I tried it again over a foundation/powder/cream highlighter, it had a much better result. It’s not SUPER sparkly but the sparkle is definitely visible. As beautiful as it is, I think this would be better suited for the eyes or décolleté – but that’s only my personal opinion.

Here it is compared to NARS Albatross and MAC New Vegas. From the swatches it’s hard to see the sparkle – I recommend clicking to enlarge for better viewing. The NARS is more finely milled but can go on frosty if applied to heavily. The Armani has no frosty finish, but has visible microsparkles.

The Eyes to Kill Shadows are AMAZING. The Copper Shade #15 is more of a golden-bronze rather than copper but I love it. This is a high sparkle color but blends out beautifully. The Black Shade #13 is a soft cool-toned black. They come with a little black cover inside. I’m not exactly sure what the purpose of these are – they don’t really seal the shadow since there is space around the cover once inside the pot. I’ll have to ask my makeup artist the next time I go. I completely forgot to check the silver shade.

The shimmer is very subtle but this is one of the few cream black shadows that give a soft smokey eye without looking too harsh. I found both blended better with the fingers than a brush. They have an interesting texture – not quite a cream, not a powder, not quite a mousse. It’s like a blend of all three types of shadow formulas. I recommend reading the description on Armani’s Website for a better description.

Left = #15 Copper, Right = #13 Black

* Numbers on the shadows have been updated and corrected, #15 is the Copper Shade, #13 is the Black Shade

Swatch comparisons to the other brands and colors:


Since they didn’t have testers of anything I passed on the lip items since I knew they would be bright. I did pick up a few more Rouge d’Armani Lipsticks (not part of the holiday collection) and the new Eyes to Kill Excess Mascara (all which will be reviewed in the near future).


All photos and content are copyrighted. Please do not republish or hotlink images.
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Loving Right Now: Shimmering Pales

November 10, 2010

L to R: Le Metier de Beaute Whisper & Armani Holiday 2010 Shimmer Powder (to be reviewed soon)


Top to bottom: Chanel Star Glossimer, Laura Mercier Pink Diamond, Trish Irresistible Nude, MAC Oyster Girl Lipglass, MAC Gel Lipstick (on tube #3), D&G Perfection Lipstick


L to R: Paul & Joe Pearl Powder #01, MAC Naked Pigment, NARS All About Eve Eyeshadow Duo


OPI Hollywood Blonde Nail Polish, MAC Bare Study Paint Pot




MAC Bare Study Paint Pot, Paul & Joe Pearl Powder #01, MAC Naked Pigment, OPI Hollywood Blonde Nail Polish, Le Metier de Beaute Whisper Highlighter, D&G Perfection Lipstick, MAC Oyster Girl Lipglass, NARS All About Eve Duo, Chanel Star Glossimer, Laura Mercier Pink Diamond Lip Glace, Trish Irresistible Nude, MAC Gel Lipstick

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Giorgio Armani Fall 2010 Picks For Me

August 4, 2010

When I saw that the fall collection from Armani had launched online, I knew I had to get the new Eyes to Kill Mascara in #5 Blue Grey Night ($30) and the Powder Blush Duo ($49). I’ve loved every single powder blush released by Armani and the new one for fall is exquisite. The Fall Quad ($59) purchase, I credit to Gaia from The Non-Blonde (see her sneak peek here) who has a way of creating major lemmings for me.
My sales associate called me as soon as they came in, which I highly appreciate (it pays to be a loyal customer). For some reason, Armani has been distributing extremely limited quantities of stock to the counters near me. For the past year they have received extremely limited stock and usually don’t get testers until months after they receive the product to sell. For this collection, she only received 3 blush duos and 3 quads. There were no testers, but being familiar with the quality of their eyeshadow quads and blushes, I didn’t need to test these before purchasing.


My thoughts on each item:

Eyes to Kill Mascara #5 (not swatched) – For this one they had a brand new tester so I eagerly tried this one out with a tester mascara wand. In the tube it’s a metallic smokey blue-grey. It goes on darker than it appears in the tube and looks lovely on the eyes. This is my first non-black mascara purchase. There are a number of gorgeous shades by Chanel (plum, bronze, aubergine, etc.) however, the formulas cannot compare to Armani’s Eyes to Kill (my all time favorite mascara). The Eyes to Kill Mascaras defines the lashes, thickens, lengthens and holds the curl. All without flaking or smudging or making the lashes feel brittle. It’s pure love and worth every single penny.

Maestro Eyeshadow Quad Fall 2010 – The pigment on this is incredible. The colors however are definitely out of my personal comfort zone. I think the combination of colors are odd for use all at one time. I really have no idea how I will be able to pull off all shades at once. I’m not sure that I think “fall” when I see it. The blue and navy makes me thing “nautical” which is not something I really associate with fall. Still the colors in the palette are stunning and unique to Armani (see comparisons to Maestro Singles 6, 21 and 33 below). In it there is a denim-colored shimmery bright navy, smokey deep brown with plum, pale silvery blue, shimmery olive almost khaki colored brown. The artist suggested mixing the navy and dark brown together for a smokey eye.

Blush Duo Fall 2010 – Lovely fresh hot pink with a soft pale pink. In typical Armani Blush style, soft texture/finish, natural semi-sheer finish, makes the cheeks just glow. The pale side has more color and is more pink than Blush #12. I used this blush duo as soon as I got home mixed together. It’s just so pretty. I’ve compared it below to some other pinks from D&G, Bobbi Brown, Paul & Joe and Armani. No swatch comparisons as blush shades are extremely hard for me to swatch accurately. *Note* someone mentioned this is $80+ on the armani website and is also listed under the cream-blush duo, I think this an error but I’m not certain. Mine was $49 US (before tax) and it’s definitely powder on both sides. The price can be confirmed on Nordstrom.com.

More photos.







I passed on the new Purple Eyes to Kill #7 (simply too purple for me, just as Gaia described). I didn’t see the new lipsticks, but they seem a bit dark for my taste.

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Summer Guide To My Bronzer Favorites

July 13, 2010
Perhaps it is the California girl in me that is obsessed with bronzers, but I’ve always been one who prefers to be tan rather than fair. Right now I am a Chanel Teint Innocence Shell (equivalent to what’s in between MAC NC30 and NC35, neither is an exact match for me), hardly “tan” but luckily I have bronzers to help me feel not-so-pale since I have little patience for tanning in the sun.

There are so many different effects one can achieve with bronzers. One’s skintone and skintype will also affect one’s preference for formula and finish. A bit of information about my skin & personal bronzer preferences: I have normal skin with olive tones. I get a bit oily in the T-zone only when it’s really humid. I prefer something that gives noticeable tanned look. My top 3 requirements for bronzer:
  1. Don’t turn orangey as my skin
  2. Don’t make me look dirty/muddy
  3. Too much shimmer = copper bronze statue

Powder Bronzers:


Edward Bess Ultra Luminous Bronzer – Daydream $48 This is my favorite bronzer ever! Not being able to see this in person, I purchased it based on the recommendations of Leslie (see her guest review on the EB line here). Her description was right on. It’s neither shimmery nor matte but somewhere in between. It’s a goof-proof bronzer that I can never go wrong with and makes the skin glow. I like it alone or layered over a luminizer like NARS Multiples or Edward Bess’s All Over Seduction. I recently bought the other bronzer shade shade from EB, Desert Sun, and will be reviewing it soon.


Bobbi Brown Illuminating Bronzing Powder – Bali Brown $33 Part of her Illuminating Bronzer formula, I don’t find this one all that “illuminating” even though there are sparkles in this one. For some reason it applies more matte and I find the sparkle/shimmers don’t show up on my skin. This one is more pigmented so I have to apply it with a light hand in layers or else I get an intense brown streak across my face. I would say this gives a more earthy-brown look rather than illuminating glow.


NARS Bronzing Powder – Laguna & Irresistiblement $32 NARS Laguna has achieved cult status as the most well-known and popular bronzer. It was one of my first bronzers and I used it every single day while I was in college because I found it so versatile. It worked well alone and when layered with other blushes. Irresistiblement is the newest powder bronzer from NARS. It looks rather orange in the compact and when I saw it I immediately wrote it off. However, I saw it featured on Em from Too Much Blush and it looked so good on her pale skin I had to try it. See her review here. See it on her lovely face here. She’s done a few looks with it and her review is extremely helpful. I highly recommend searching through her archives for inspiration on how to use this. I tried this at Nordstrom and fell in love.


MAC Bronzing Powder – Golden & Bronze $22 I find these to be the most natural and sheer bronzing powders. Golden is very subtle on me because it’s close to my natural skintone (when applied) so I like to use it as a contouring powder or over powder blushes to add a bit of warmth. I’ve hit pan on this one twice. Bronze is similar just a few shades darker and warmer. These give a soft bronzed glow. I like the simple mirrored compact. If you find these too sheer, try MAC’s Refined Golden instead.


Armani Sheer Bronzer #1 & #5 $49 #1 is the most brown-based bronzer I have. Looks like it would be too brown in the compact but goes on a nice tanned bronze. I would call #5 my most glowy bronzer. It on the shimmery side but doesn’t apply frosty. It’s a warm golden bronze that makes the skin glow. Darker skinned girls will find this less dramatic and more glowy than bronzey.

Cream Bronzers:


Chanel Soleil de Tan Bronzing Makeup Base $48 This replaced the Bronze Universel de Chanel Sun Illuminator. Comes in the same tub and compact. Looks virtually identical to the original. I believe it was simply reformulated and given a new name. My favorite cream bronzer for a natural contour. The tub is huge and lasts forever. This is my second tub. Looks brown but blends out naturally.


Armani Fluid Sheer #11 $59 This is more of a peachy bronze shade. I like Fluid Sheer #3 as well but find it extremely sheer. The Fluid Sheer #11 is one of the shades that shows up better. It has enough color on me to wear alone as a blush. I apply this over powder and foundation with a foundation brush and it doesn’t cake or get greasy.


NARS Multiple – South Beach $38 Another pretty peachy-bronze shimmer. More shimmery than the Armani. I like this with a powder bronzer (like MAC Golden or Bronze) layered on top. Love how this can be used on eyes, lips and cheeks. The challenge for me with this is making it last. It’s so emollient I find it hard to make last throughout the day. Still, the color is so pretty, the non-existent lasting power won’t stop me from wearing it.


MAC To the Beach Cream Bronzer – Weekend $25 I didn’t think I would like this because it looked so reddish in the container, but it works well as a subtle bronzer with warmth. Fair skinned girls will probably find this too red. If I were slightly paler this would turn orangey on me.

Discontinued Loves:

  • Chanel Irreelle Soleil Silky Bronzing Powder in Sierra 22 This was the best bronzer Chanel made. Then they discontinued the formula and came out with something I feel is chalky which just sits on the skin instead of blending in with it.
  • MAC Mineralize Skinfinish – So Ceylon, Sunny by Nature, Global Glow I find these can be a bit intense so I like these with a skunk brush.
  • Shu Uemura Loose Powder in Luster Bronze I don’t remember which year this came out, I think back in the summer of 2005? I got this at Bergdorf Goodman when I was in New York summers ago. I use it only for special occasions because I love the color so much I’m afraid to use this up.

Tools:

I like brushes that are more on the fluffy side for bronzer to get a sheerer application. These are my most frequently used brushes. For the creams, most of the time I use my fingers but my staple is the Prescriptives Foundation brush which is no longer available. Listed left to right:
  • Prescriptives Foundation Brush
  • MAC 129 Powder/Blush Brush $34
  • MAC 187 Duo Fibre Brush $42
  • MAC 138 Tapered $52
  • Bobbi Brown Bronzer Brush $50

My Top Bronzer Picks:

  • Best Bronzer Hands Down – Edward Bess Daydream
  • Best Bronzer For the Price – MAC Golden or Bronze
  • Most Natural Bronzer – MAC Golden & Chanel Bronzing Makeup Base
  • Best Bronzer Brush – MAC 129 (because it’s the most versatile)

A Side Note: I do have a number of other bronzers from the same brands listed above and other brands like Guerlain, Laura Mercier, Le Metier de Beaute, Dolce & Gabbana, Becca and Dior. The ones listed above are just my favorites for the formula and price. Also, I just got a new computer which I am trying to get used to. You may see a slight difference in the photos from my normal posting. Please bear with me as I am trying to figure out all the new settings with a new version of photoshop as well.

A Note About These Swatches: Please take these with a grain of salt. These were swatched on a bare arm without primer or moisturizer. Bronzers apply better over foundation + powder for me, so these swatches aren’t really true to life. I put as many as I could fit on my arm. There might be a few missing. Please don’t be alarmed by the furry thing at the bottom, he’s my kitty.

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Giorgio Armani Eyes to Kill #6

June 8, 2010
I took a mini road trip to Beverly Hills/West Hollywood this past weekend for a day of shopping, cupcakes and other girliness. It was perfect weather and my friend and I literally walked until we dropped. Of course I had to stop by Saks to check out D&G and see if they had the new Giorgio Armani Eyes To Kill Palettes in ($59 each) – which they did have for sale, but did not have testers of. Wasn’t a problem for me though, I had purchased my Eyes To Kill from last fall without testing them instore too. I picked up the neutral one, Number 6 which has a lovely warm taupe-bronze sparkle, light pink, soft light peach – all sparkly like the first series of Eyes to Kill, but not quite as sparkly as the Spring Nude Contrasts.

According to Armani, Palette 6 is named “Bronze Coral” designed for solar hues and describes the shades in the palette as having metallic and satin finishes:
  • Centre: fresh coral (satin finish)
  • Middle: fresh pink (metallic finish)
  • Exterior: gold stone (satin finish)

Close Up Photos and Swatches:

Natural Light Without Flash:


For the taupe lovers who want to know how this compares to the older release,
here is Palette #1 compared to the New Palette #6:

In looking at the promo photos, it seems like there is a slight discrepancy in what is being featured. This is what I mean: there are 2 versions of each palette depending on which Armani site you visit. See the US versus International/Global photos.

I’m not sure if certain stores received different shades or if this is simply an error. The ones I saw at the Beverly Hills Saks Fifth Avenue look like the ones from the Global Website. In my excitement with the Saks Beverly Hills store, I completely forgot to check out the new Double Decker palette, new lipshimmers and waterproof Eyes to Kill mascara.

I haven’t tried this on my eyes yet, but I have fallen in love with almost all Armani shadows. I can’t wait to wear this today and plan to pair it with Bobbi Brown’s Bronze Gel Liner 🙂

Has anyone else seen summer in person yet? Any details to report on the lipshimmers? Have a great Tuesday!

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Giorgio Armani Blushing Fabric

April 3, 2010
I checked out some new blushes on Friday. I was all set to get a few of the new MUFE HD Microfinish Blushes but Sephora was packed. I was testing out #14 Star Struck (a soft light peach) applying the tester on my face by one of the mirrors and this woman came up next to me and said “you’re in my way.” I swear if I didn’t move she probably would have pushed me. Why do some people lack manners? Couldn’t she find another empty mirror? Ugh! Reminder to self: avoid Sephora unless the store looks empty. The store was busier than usual and the line was pretty long so I didn’t even try to make a purchase.

So off I went to Saks to see if they had the new Blushing Fabrics and they did along with the new Face Fabric Radiance.

The Blushing Fabrics retail for $38 USD each for 20 ml/0.6 oz and come in three different shades labeled 1, 2 and 3 in a squeezable tube. They have a similar texture as the Face Fabric foundations which is nice for the brighter colors so it gives a soft tinted flush. The lightest shade #3 goes on pretty sheer. I will need to play around with it more to. I don’t use the Face Fabric foundation for 2 reasons:

1) I am in between shades 2 and 3 (those who have tested these know that there’s a large shade gap)
2) I didn’t really like the way it felt all over my face

Yet I was still willing to give the Blushing Fabrics a chance since I’ll only be applying these on my cheeks.


Note, these blend out a lot more sheer than the swatch looks just squeezed onto the skin. I couldn’t get it to photograph well though. Those who are dying to see better swatches, let’s all keep our fingers crossed that our beloved Karlasugar (swatch queen) will be swatching these in the near future!

Overall thoughts: #1 and #2 are practically identical when blended out. #1 is just more pink and #2 is slightly more coral. I tested out #3 a soft peach shade and I’m not sure if the one I got is different from the store, but it just completely disappears into my skin. The store tester had a dryer texture and showed up better. Maybe I just need to shake mine up. If you want a soft peach, I think the MUFE #14 has better pigment and will show up better. Although, I found the MUFE textures to be very dense and a bit thick. The Sephora artists recommended you use a skunk-type brush to blend, but it just seems like using a brush would waste a lot of product.

So there are your pros and cons: get the Armani #3 it might now show up, get the MUFE #14, it’s a thicker harder-to-work-with texture.

YMMV on these. I personally like the Armani Fluid Sheers a lot more. But curiosity got the best of me. Add that with an enthusiastic sales rep and I was easily sold even though I was a bit skeptical of how great these would be. Note to self: think more before you purchase. So rants about Sephora aside, I do love the fact that they don’t have typical sales associate there pressuring you to buy things.

Oh, I mentioned the Face Fabric Radiance – same size/concept as the Face Fabric but with a slight pearl finish. Shade 1 is probably the equivalent of a MAC NC10-15, Shade 2 is the equivalent of a MAC NC40+, Shade 3 is even darker. My opinion: why do they skip the shades that fit me? I didn’t look twice after swatching them.