Armani Gold Rush Collection Picks Holiday 2010

November 13, 2010
I’ve been a long-time fan of Armani ever since I first saw it at the London Heathrow Airport back in 2001 for their natural looking elegant makeup line. These days their collections seem to have more pizazz with brighter colors that are anything but natural. I still love what they release. This Holiday, the Armani Gold Rush Collection has some beautiful options. My local Neimans didn’t have any testers for the new items but these days I feel familiar enough with the line I didn’t need to test anything to make my purchasing decisions. Also thanks to Karla Sugar (see her Gold Rush Swatches Part 1) I knew I had to have the black and gold shadows.

The items I picked out: Gold Rush Highlighting Shimmer Powder ($55), Eyes to Kill Shadows #13 Black and #15 Copper ($32 each)

The Gold Rush Highlighting Powder is a soft sparkly gold. It’s softer in texture making the shimmer powder pigmented and easy to pick up with a brush. (Some shimmer powders are harder in texture making the finish sheerer.) If you are familiar with the Spring Nude Contrasts Shadows (reviewed here), the texture and finish of the Holiday Shimmer Powder is similar. It’s somewhere in between finely milled shimmer and chunky shimmer with uber-tiny micro sparkles.

* the above photo shows the upper 1/2 with the mirror reflection so you can see the shimmer in different light, the powder is one color, not duo-colored

I don’t have large visible pores on my cheeks (just had foundation/powder on), but when I applied this over my cheeks – I suddenly had visible pores. I tried it again over a foundation/powder/cream highlighter, it had a much better result. It’s not SUPER sparkly but the sparkle is definitely visible. As beautiful as it is, I think this would be better suited for the eyes or décolleté – but that’s only my personal opinion.

Here it is compared to NARS Albatross and MAC New Vegas. From the swatches it’s hard to see the sparkle – I recommend clicking to enlarge for better viewing. The NARS is more finely milled but can go on frosty if applied to heavily. The Armani has no frosty finish, but has visible microsparkles.

The Eyes to Kill Shadows are AMAZING. The Copper Shade #15 is more of a golden-bronze rather than copper but I love it. This is a high sparkle color but blends out beautifully. The Black Shade #13 is a soft cool-toned black. They come with a little black cover inside. I’m not exactly sure what the purpose of these are – they don’t really seal the shadow since there is space around the cover once inside the pot. I’ll have to ask my makeup artist the next time I go. I completely forgot to check the silver shade.

The shimmer is very subtle but this is one of the few cream black shadows that give a soft smokey eye without looking too harsh. I found both blended better with the fingers than a brush. They have an interesting texture – not quite a cream, not a powder, not quite a mousse. It’s like a blend of all three types of shadow formulas. I recommend reading the description on Armani’s Website for a better description.

Left = #15 Copper, Right = #13 Black

* Numbers on the shadows have been updated and corrected, #15 is the Copper Shade, #13 is the Black Shade

Swatch comparisons to the other brands and colors:

Since they didn’t have testers of anything I passed on the lip items since I knew they would be bright. I did pick up a few more Rouge d’Armani Lipsticks (not part of the holiday collection) and the new Eyes to Kill Excess Mascara (all which will be reviewed in the near future).

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  • Sylvia November 13, 2010 at 9:36 pm

    oh my GAWD, i NEED #13! thanks for posting!

  • Sabrina November 13, 2010 at 9:52 pm

    Sylvia – Double check the shadows numbers again – the post has been updated/corrected. Just want to make sure you get the right one.

  • Replica November 13, 2010 at 10:10 pm

    Those Eyes to Kill Shadows look gorgeous! I'll look forward to your Eyes to Kill Excess review as that was the next mascara on my list to try 🙂

  • Juujubez November 13, 2010 at 10:43 pm

    I would eventually like to try Armani cosmetics, I never paid attention to this brand before. So I thank you for enabling me =D! The highlighter is beautiful. The Eyes To Kill remind me of Lancome's Ombre Magnetiques in terms of texture, finish and packaging. Then again, I could be wrong!

  • The Girlie Blog November 14, 2010 at 10:20 am

    Very rich colors. Looks great on you!

  • Beauty Addict November 14, 2010 at 1:21 pm

    Wow, they look amazing!!

  • Anonymous November 14, 2010 at 1:54 pm

    Hi, thanks for a lovely review especially the pictures =)

    are the es waterproof? would they crease on oliy lids if wear alone?

  • Joolz November 14, 2010 at 2:12 pm

    I love the IDEA of the highlighter but does one use it that much? If I allow myself, I would probably end up with A FEW highlighters in my collection! 🙂
    Love the e/s!

  • Gisele November 14, 2010 at 7:31 pm

    Thank you so much for the swatches and reviews of this Armani collection. The copper shade has my name all over it! I plan to order it from NM online since there is no store locally for me.

    This purchase will be my first from Armani, but probably not my last. I've seen this copper-bronze shade in quite a few palettes but I'm breaking myself of palette-itis. How nice that these singles are sold by Armani.

  • Sunflowers November 15, 2010 at 3:16 am

    The eyes to kill are look amazing!! I was wondering … how does the texture compare to Paul & Joe's Pearl Powders?

  • Cosmetics Aficionado November 15, 2010 at 5:27 am

    Pretty swatches!!

  • Sophia1105 November 15, 2010 at 3:34 pm

    Wow, you turned me on to GA! I was hesitant for so long, just seemed like yet another HE line, though his principle's behind the line always intrigued me.

    Those shades are incredible. Black is a must have!

    Thanks again for all your info, time, and effort swatching and informing your readers!

  • Makeup Magpie November 15, 2010 at 6:26 pm

    What a gorgeous collection! The copper shade looks amazing. Thanks for the great review. 🙂

  • lexi920 November 15, 2010 at 10:43 pm

    Ooh as a GOLD shadow lover I need that new gold shade! Also, I would love to see that highlighting powder in person.

  • Connie November 17, 2010 at 2:32 pm

    The copper shade is beautiful! Do you happen to know if it's a neimans exclusive? I don't see that shade on the armani site.

  • Connie November 17, 2010 at 2:34 pm

    oops! sorry, it was shade 14 i was looking for. Karla mentioned it in her blog and I've been waiting for swatches. That's the one I dont see on the website. =P

  • Gisele November 18, 2010 at 3:15 am

    I bought the #15 Copper at the Nordies in the next county, and I used it today. What an incredible product! My blue eyes looked quite blue with this copper/bronze hue all over the lid and into the crease. I eagerly await more of these eye "shadows" from Armani.

  • my funny valentine November 19, 2010 at 1:29 pm

    The armani eyeshadows looks amazing! The black reminds me of the makeup models were wearing armani spring 2011 RTW .. i wonder if it's the same..

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