Chanel Lips

Chanel Rouge Allure Camelia + New Longwear Lip Pencils

February 20, 2020

Chanel Rouge Allure Camelia

Chanel launched new Rouge Allures with the Rouge Allure Camelia Collection ($40 each) earlier this year and also revamped all of their Longwear Lip Pencils ($31 each). I have swatches of all 8 of the lipsticks and 15 of the 19 lip pencils.

Chanel Rouge Allure Camelia and Velvet Review

The Rouge Allures come in two formulas, Regular Luminous Intense and a Velvet Luminous Matte. These are cased in the beautiful click case and the ends are embossed with a gold camellia. Formula-wise these are really excellent. The Rouge Allure Luminous Intense colors are smooth classic lipsticks, have medium but buildable coverage and have a natural looking sheen to them. I cannot detect any scent or taste. Colors are really pretty for a soft pink or bold look.

Chanel Rouge Allure Camelia Luminous Lipsticks

The Regular Rouge Allures in the Camelia packaging:

  • Camelia Blanc 327 is a pale pink that is almost like a clear balm on my lips
  • Camelia Rose 337 is a soft medium girly pink cream
  • Camelia Rouge Metal 607 is a stunning metallic red that isn’t too frosty and has an ultra smooth pearl
  • Camelia Pourpre 637 is my favorite, it’s a wearable deep plum with a very subtle pearl

Chanel Rouge Allure Camelia Luminous Lipsticks

Below wearing:

Chanel Rouge Allure Camelia Luminous Lipstick swatches

The Rouge Allure Velvets are luminous mattes. They have a soft almost airy feel to them. They’re ultra smooth, non drying, almost feel hydrating, with a soft velvet finish. Pigment is full coverage and very opaque – they’re like one-swipe wonders. I would have loved some more neutrals or lighter colors but every single one in this launch has flawless coverage. Since these are dark they leave a stain on the lips and when the color fades you can still see quite a bit of color left on the lips.

  • Camelia Fuchsia 347 is a bright bold pink
  • Camelia Rouge 357 is a bold orange red
  • Camelia Grenat 617 is a matte plum red
  • Camelia Carmin 627 is a perfect bold red

Chanel Rouge Allure Camelia Velvet

Chanel Rouge Allure Camelia Velvet swatches

Chanel Rouge Allure Camelia Velvet lip swatches

Chanel Le Crayon Levres New Formula and Colors

The Le Crayon Levres Longwear Lip Pencils have been revamped into all new colors. To me the new formula is very similar to the original, the main difference is the new ones seem more matte and more long-wearing. In the old original formula Nude 05 was the perfect universal pink brown with shimmer. Unfortunately there’s no dupe in the new line although I do think there are a couple colors that pull similar. I have 15 of the 19 new colors swatched. There is also a clear version which acts like a matte lip primer to extend the wear of lipstick. These also come with a lip brush on one end.

Chanel Le Crayon Levres New Formula and Colors

Neutrals below, the ones closest to my natural lip color is Rose Naturel or Pivone:

Chanel Le Crayon Levres New Formula and Colors swatches neutrals


  • Peachy Nude 154 is a pale milky peach
  • Beige Naturel 156 is a light pink beige
  • Rose Naturel 158 is a medium pink rose peach
  • Nude Brun 162 is a medium brown
  • Pivone 164 is a soft rose
  • Rose VIF 166 is a bright warm pink
  • Swatch comparisons to the original 05 Nude, MAC Whirl, MAC Stripdown and Charlotte Tilbury Pillow Talk

Deeper and bolder colors:

Chanel Le Crayon Levres New Formula and Colors swatches bolds


  • Rose Caractere 168 is a bright electric fuschia
  • Bois de Rose 172 is a warm pinky rose with some shimmer
  • Blood Orange 176 is a bold bright orange
  • Rouge Cerise 178 is a bright bold red
  • Rose Framboise 182 is a deeper bright fuschia
  • Rouge Intense 184 is a brick red
  • Berry 186 is a hot pink
  • Rose Poudre 196 is a shimmery warm rose pink
  • Rouge Noir 194 is a satiny matte plum brown

Lasting power is very long with these. I find since they’re mattes there is a tiny bit of tugging on bare lips. These are best applied in a feathering motion for me or applied over a balm/lip primer. I’m still playing around with all the colors but really love the way Rose Naturel, Nude Brun and Pivone wear.

Chanel Rouge Allure Camelia and New Lip Liner Review

Overall some solid launches in the lip department from Chanel. I would recommend buying based on color preference. Formula-wise I think they all wear extremely well. For the lipsticks there aren’t many neutrals but the bold colors are classics that I think will flatter a wide range of skin tones.

You can find the new Chanel Rouge Allure Camelia Lipsticks and Longwear Lip Pencils at and all Chanel counters. I will have the La Fleur Et L’Eau Collection reviewed soon!

Chanel lip products provided for review.

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