Eye Makeup

Burberry Beauty Wet & Dry Glow Shadows

February 26, 2015

Burberry has replaced all of their single eyeshadows with two new formulas. The original powder shadows have been replaced with a Wet & Dry Silk Shadow ($29 each for 2.7g/0.09 oz) formula which is a powder shadow that has a texture you can apply wet or dry. I have several of these I’ll be testing in the next week or so. In addition to this reformulation, there is another formula called the Wet & Dry Glow Shadow ($29 each for 1.8g/0.06 oz). These are metallic shadows with a unique gel-like texture similar to the NARS Dual Intensity Eye Shadows but not quite as sharp in the shimmer. I have the Wet & Dry Glow shadows to share with you today.

There are four colors in the Wet & Dry Glow Formula:

  • Optic White No. 000 is a soft silvery white pearl shimmer
  • Gold Pearl No. 001 is a pale neutral gold shimmer
  • Nude No. 002 is a taupey-tan nude shimmer
  • Shell No. 003 is a soft champagne pink nude shimmer
The shimmer in these colors is stunning. The pigment is almost creamy but has a powder feel. You can apply these dry with a brush or fingers much like you would apply a cream shadow. If you dampen the brush it will intensify the colors and change it slightly to look more dramatic on the skin. The texture is very smooth and the shimmer is finely milled making these a softer less intense version of the NARS Dual Intensity Eyeshadows or other gelee/cream to powder metallics. The shimmer is still very noticeable but these are really quite lovely on the eyes. Alone or layered or combined with other colors.

These are multi-dimensional colors which makes them glow. The colors look different in the pan depending on how the light hits them. Here they are in full sunlight:

Indoors with artificial light to show how they glimmer:

Swatched with the sponge tip applicator and blended with the fingers:

Applied dry:

Applied wet:

Close ups of each color:

My personal two favorites are Nude and Shell. Nude is deep enough to wear on its own by layering it on the eyes. Shell is also a lovely neutral that works as an all over easy wash. On my skin Optic White and Gold Pearl are so pale they have a very similar effect on my skin, I have a slight preference for the Gold Pearl color, although Optic White is a stunning white color.

Some comparisons swatches (you can click for larger viewing):

Marc Jacobs Twinkle Pop Shadows in Volver + Au Revoir (review)

Laura Mercier Caviar Eye Stick in Rosegold (also seen here)
MAC Paint Pot in Rubenesque
Edward Bess All Over Seduction in Starlight (also swatched here)

I’m really pleased with all four shades. The formula is consistent among all colors and the texture is easy to layer which allows you to control the level of shimmer/color on your lids. The wet/dry formula is quite beautiful in the way it transforms when you apply with a damp brush. Lasting power with these was all day for me. It didn’t budge, fade or slide off from morning well until late evening.

You can find these Wet & Dry Glow Shadows at select Saks, Nordstrom and Burberry Boutiques. Online now at Saks and Nordstrom (some on backorder).

Optic White and Shell were provided for review consideration.
Gold Pearl and Nude purchased by me.

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