Burberry Beauty recently added some items to their Eye Makeup lineup, including new eyeliners, mascaras and brow definers. All of the items are beautifully packaged in sleek and modern gunmetal-colored tubes. These should be available at all Burberry Beauty counters now, online at Nordstrom, Saks and Burberry. I’ve been playing with some of the new items for a few weeks now and have some to share thoughts on today.
- Bold Lash Mascara in Ebony ($29 for 7 ml/0.23 fl oz)
- Effortless Liquid Liner in Jet Black ($34 for 1 ml/0.03 fl oz)
- Effortless Kohl Eyeliners in Jet Black and Storm Grey($29 each for .3g/0.1 oz)
Bold Lash Mascara ($29) comes in two shades, Ebony No. 1 and Chestnut Brown No. 2, I’ve been testing out Ebony and was really surprised with how easily it defined the lashes. It’s not the thickest most volumizing mascara I have used but it does add very good volume. The color is a true black (many turn grey on me) and stays the same deep color once it dries. I didn’t have any smudging or flaking and it came off the lashes easily at the end of the day with a bi-phase makeup remover. The brush grabs the lashes easily, even at the base, application is clump-free.
Effortless Liquid Liner ($34) is a liquid liner that has a pointed felt tip applicator. It comes in one color Jet Black No. 1 and is one of the deepest colors of liquid liners I’ve tried. The handle of the pen has a slightly groove making it easier to grip when you apply it. The handle + shape of the tip allows for super precise application. If you’re a liquid liner pro, you will really like this one. If you’re more of a novice like me, it will take a bit of feathering to get an even line, but I found it easy to control and apply on the lash line. Lasting power is really good. I swatched on the back of my hand in the morning and it didn’t budge from around 5:30 am until 8:45 pm no matter how much I rubbed it. It did come off with a bit of water. On the eyes the liner lasted really well looking as fresh in the evening as it did in the morning. No smudging or creeping. Being a liquid product, I would say treat this like mascara when you apply. It will be wet when you apply, so let it sit for a minute. If your mascara is prone to transfer when you first apply when you blink, this will have a similar result. Try to let it set for a minute and dry.
Close up of the felt tip:
Effortless Kohl Eyeliners ($29 each) come in four colors, Jet Black No. 1, Chestnut Brown No. 2, Storm Grey No. 3 and Pale Grape No. 4. Burberry sent me Jet Black and Storm Grey for review and I’ve been extremely pleased. I’ve been a fan of the Chanel Stylo Yeux Waterproof liners, but many have commented that the quality isn’t consistent among all colors. I do think it’s hit and miss sometimes based on testers I’ve tried at the counter to the ones I have at home. Some are hard and tug at the eyes. If you experienced this but want a twist-up long-lasting pencil that comes with a sharpener at the end, the Burberry Effortless Kohl Eyeliners are the solution for you. These are rich pigmented Kohl Liners. The Jet Black is one of the deepest blacks I’ve tried (the Hourglass 1.5 mm Mechanical Eyeliner in Obsidian is one of the deepest I’ve tried and the Burberry is slightly deeper). Storm Grey is one of the richest greys I’ve swatched before, it’s a deep color but not so dark it looks black. I don’t think either of these are waterproof, but both of these have really good lasting power. You do need to let these sit for a minute to completely set, but once they do set, I found they did not budge.
These are a huge improvement in formula compared to the original formula of eyeliner Burberry released. The Eye Definer Eye Shaping Pencils have really good pigment and gorgeous colors, but lasting power is medium unless you set with a powder shadow on top.
Removable end reveals a built-in sharpener:
Swatches of the liners:
Trish McEvoy Grey (discontinued)
A few more detail shots:
If you’re looking for classic eye products that work and last long, I highly recommend you check out the new offerings from Burberry. I’ve already ordered the other two shades Effortless Kohl Eyeliners in Chestnut Brown and Pale Grape, two of each, one set for my mom who likes plum and brown twist-up liners that don’t tug at the eyes and don’t smudge, the other set for me.
I wrote about other brands of liquid liners I’ve tried and tested back in August. My top three picks back then were Tom Ford, Kat Von D and Charlotte Tilbury. The new Burberry has joined my top picks the list since it has a really rich deep black color that doesn’t bleed or budge (although the Tom Ford is still hands down my number one favorite).
The new Burberry Beauty Eye Makeup additions are available at Burberry Beauty counters now, online at Nordstrom, Saks and Burberry.
Many thanks to Burberry for sending me these items for review consideration.