Urban Decay

Urban Decay Naked Palette

July 6, 2010

I was one of those who jumped on the Naked bandwagon the day this palette was released on UrbanDecay.com. It contains 12 eyeshadows + 1 double ended eyeliner, retails for $44 and measures about 8 inches wide by 2.5 inches tall. I’ve been eagerly waiting for this ever since I saw it on Twitter and Facebook and it exceeds my expectations.

Here it is for size reference:

This is my first palette from Urban Decay. I’ve been intrigued by the Book of Shadows series, but unfortunately I won’t buy a palette unless I feel it’s at least 50% wearable for me. I was so excited to discover that all the colors in this palette are wearable. I already have a few of the shades in single format (Toasted, Sin and Naked), but couldn’t resist. There’s a good mixture of existing + new shades. Also, I hate to say this, but I haven’t been a fan of the Book of Shadows packaging. I like palettes to be sleek and simple. I found the BOS a bit bulky and just not my style. Plus I don’t dig glitter.

The Naked Palette comes in a soft velvety brown case with a small mirror. I love that it comes with a mini eye primer (I’m excited to try this).

L to R: Virgin, Sin, Naked, Sidecar, Buck, Half Baked,
Smog, Darkhorse, Toasted, Hustle, Creep, Gunmetal

Close ups:

Swatches in the same order as palette, on bare skin:

I am one of those girls who doesn’t like to buy palettes with over 5 shades because there is usually at least 1 shade I don’t like. I still cave occasionally. This one I feel is wearable for a wide variety of skintones. As a neutral lover, I find this very wearable.

Without flash:

I’ve been a huge fan of Urban Decay Eyeshadows since I was in high school (in the 90’s), but this is my first Urban Decay palette. I’ve loved the Urban Decay line back when it was the edgier counterpart to Hard Candy (pre-walmart days). I can’t say that I love all their shades (especially the glitter ones) but they are one brand I feel has revamp packaging and expanded their distribution to a wider variety of retail channels yet has remained consistent in quality and focus. I have to say, as a brand, Urban Decay is continuously true to their brand values. This is something I appreciate as a customer who panics when I hear the word “revamp” (since revamping isn’t always good). Even though I’m not the biggest fan of their packaging, I think for the most part, it still works. I find their matte and shimmer eyeshadows rank among the top in terms of quality. Now if they would only release a non-glitter version of Maui Wowie and Mushroom as a single/individual shadow and bring back their lip gunk I would be forever happy 🙂

Here is the old eyeshadow packaging for YDK compared to the new,
one might consider this from 1999 “vintage”:

I hope Urban Decay will release more palettes in this same style/format/theme. I find the name “Naked” a bit misleading, but it works for me. Perhaps it is naked for Urban Decay, considering they have some really bright shades. I hope they release more versions of this like they did the BOS (1, 2, AIW and soon 3?). A smokey palette (with Mushroom please!) would be divine. One can dream, but I will be very busy with this one until then.

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  • resham July 6, 2010 at 11:42 pm

    yeah, I too like sleek palettes…like that Stila Kitten Palette and Pearl palettes. This is pretty and I am glad its permanent…

    btw, is there ANY way to get that DIOR LE palette, which has LOVE DIOR written on it? Any idea?

  • Sabrina July 6, 2010 at 11:54 pm

    Resham – email me, I can't find your email! it's sabrilina (at) thebeautylookbook.com

  • Martha July 7, 2010 at 12:34 am

    I got mine today and am in love as well! Urban Decay has won back my love with this one. I agree about Maui Wowie- love the shade, hate the glitter.

  • LS July 7, 2010 at 12:53 am

    thanks for the pictures and swatches! i have some UD palettes but not a fan of BOS either. their shadows are really pigmented and many colors are wearable or interesting.

  • Stephanie July 7, 2010 at 1:40 am

    I want this palette so badly! It's the first palette that I've really wanted from UD-because of the neutrals hehe. Great swatches 🙂

  • shimmering2light July 7, 2010 at 2:22 am

    omg, I'm so jealous! It's out of stock on urbandecay.com! I really want to palette as I'm a huge fan of neutrals and like UD shadows. Although, my first palette with them was Summer Love and could not stand the glitter!


  • Michelle July 7, 2010 at 3:23 am

    I want this palette! I bought into the hype over the AIW palette — but it was horribly glittery. I literally had glitter all over my face — needless to say, it was a thumbs down. I love that this palette is wearable (and no glitter chunks)

  • Dovey July 7, 2010 at 3:48 am

    I love this! I've been coveting this palette for a while— and I never get tired of seeing pictures!

  • Miss♥Nikka July 7, 2010 at 8:12 am

    Beautiful! I love all the colors in it, thanks for the swatches. Now im more tempted to buy it! x)

  • Andi July 7, 2010 at 12:34 pm

    This palette is so beautiful! I love Hustle especially, I just feel like I have dupes for most of these colors already. But I think it would be a perfect palette for a neutral lover!!

  • Diane July 7, 2010 at 2:45 pm

    I didn't realize how big this palette was, for some reason I thought it was small which is why I passed on it. I'm sad now I didn't get it. Is it still available? Was it LE?

  • Cindy (Prime Beauty) July 7, 2010 at 3:03 pm

    So no glitter fallout with this palette? I gave my Summer Of Love palette to JoeyBunny b/c I couldn't handle the Maui Wowie glitter all over my face!

  • lexi920 July 7, 2010 at 3:22 pm

    I can't wait to get this either. I am a UD fan but not of the major glitter fallout. I found that using the Pixie Epoxy with that helps the situation. I have the Get Baked and Ammo palettes and I use both palettes in current rotation. I wear the Smog shadow almost daily. I love the 24/7 pencils too. So I guess that makes me a pretty big fan. However, I stayed away from the priming potion just because of all the horror packaging stories I've read.

  • Melissa July 7, 2010 at 3:41 pm

    I love that palette so much! I am waiting for it to come back in stock. It looks so wearable and beautiful. I love neutrals too, but I like to pair them with some bright eyeliner sometimes. Great images, thanks!

  • Sabrina July 7, 2010 at 3:44 pm

    Martha – I think UD has won back my heart too. I love a lot of their eyeshadows, I just don't use them as much b/c of the packaging. This palette however is love 🙂

    LS – Glad this helped!

    Stephanie – It's a great buy imho for the price.

    Diane – it's sold out on UD.com but you can get notified of when it's in stock. I think I heard it was on sephora.com just yesterday but I'm not 100% sure.

    Cindy – No glitter fallout 🙂 Love it!

    Lexi – Hmmm, I didn't know about the UDPP. I've avoided it b/c I think it looks like a genie bottle, which I'm not a fan of. But I'm always looking for a good eye primer.

  • Catherine July 7, 2010 at 4:22 pm

    Ah, so pretty! I wish UD shadows worked better for me… (though I've only tried the "deluxe" ones so far and they fade/crease no matter *what* I try). Have you noticed a difference between Urban Decay's regular and deluxe shadows?

  • Becca July 7, 2010 at 7:32 pm

    I emailed them about the Maui Wowie and never heard back…maybe someone will take notice now.

  • Kat O July 7, 2010 at 8:33 pm

    This palette is divine. I can't wait til it's released in the UK! Not sure how I feel about the 'new look' eyeshadow singles packaging though…
    Kat x Click&Make-Up

  • seventh_moon July 7, 2010 at 9:26 pm

    ITA!! ive been a fan of UD since back in the day too & i would love to see what you were talking about- a non glitter version of Maui Wowie and Mushroom as a single & bring back the lip gunks! I would actually love to see all of UD's horrible glitter shades just be made into shimmer shades *one can dream*

  • Marilyn @ Lipgloss and Spandex July 8, 2010 at 4:45 am

    This palette looks fabulous! I totally agree that while I love Urban Decay palettes, they are huge and some of the colors go unworn. This new palette looks fabulous, sleek, and totally useable.

  • Blusherine July 8, 2010 at 9:43 am

    Beautiful colors and great swatches! I can't wait to get my hands on this!!

  • Elvira July 8, 2010 at 1:20 pm

    Oh what wonderful pictures. Thank you for posting this b/c I had talked myself out of it and you talked me right back into it. I agree that the revamp for UD has been handled well. They have kept their identity without sacrificing quality. And the new single e/s are WAAAY easier to open than the old ones. I had one I had to toss b/c there was simply no way to get it open!

  • Mary in Wonder July 8, 2010 at 4:41 pm

    oooh So I love this palette! Beautiful colors!^^

  • Vesna @ beautyaddict.net July 9, 2010 at 8:54 pm

    It is HUGE! I hope it will get to my Sephora, but somehow I doubt that. 🙁

  • Anonymous September 12, 2010 at 4:57 am

    I can't agree more! I LOVE Maui Wowie but detest the glitter! I wish Urban Decay would just listen to our feedback!

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