Fall always seems to be a very popular season for new lip launches and Armani’s latest is the Lip Magnet ($38 each for 3.9 ml/.13 fl oz). These are long-lasting liquid lip products that have a matte finish but a slight lip gloss feel. There are eighteen colors total and I received a lovely box of six to play with. They are super pigmented, unscented, extremely long lasting and bold in color.
Based on what I’ve seen I do think most of the shades are bold or deep, even the natural ones tend to pull a bit darker than nude or natural. The texture is very lightweight for a matte opaque finish lip product and they are not drying. Armani describes these having a “second-skin” effect with a formula that has a “gradual evaporation phenomenon” and a finish that is “four times thinner than a liquid lip color.” Lasting power is indeed excellent – they stay put and look fresh for hours after application. For someone who snacks throughout the day frequently and goes through coffee, tea and water a lot, I’m always having to reapply lip colors. These last through all kinds of eating. There’s no budging, or migrating from the lips. Some of the color will transfer to a cup or straw but for the most part the color stays true to the initial application for a long time.
Many liquid lipsticks dry out my lips. These do not. One of the best things about the Armani Lip Magnets is the packaging. They come in short little tubes which are just so so cute. The applicator is unique compared to anything I’ve seen – they are almost like a calligraphy pen where there’s a well in the center to gather the liquid product. The ends are sponge tipped to a point for precise and smooth application.
The colors I have to review are primarily bold and deep shades:
300 is a bright peachy coral
302 is a classic warm red
400 is a deeper true red
500 is a fuschia pink
506 is a nude rose
601 is a vampy plum
Each one swatched on bare lips, for color reference I’m wearing the Tom Ford Waterproof Foundation Concealer in Bisque set with NARS Powder Foundation in Punjab:
If you like bold lip colors I think you’ll find a lot to love with the Armani Lip Magnets. As a nude lip lover 506 is the lightest and most natural color I received to try out. These are currently exclusive online to Giorgio Armani Beauty and also available at Sephora but are expected to launch at all other counters in the next couple weeks so I have not been able to see if there are any other light/natural shades to pick from. 506 pulls more rose and deep on my lips compared to what I see in the tube which makes for a good fall neutral. By comparison to a few other matte-finish, liquid lipsticks or velvet-finish lip products:
- Chanel Rouge Allure Ink is sheerer and lightweight in texture, most of the colors pull extremely bright with the exception of Amoureux (swatched here), the Armani Lip Magnets are bold but not garish and have a more classic glamourous feel which I think are easier to wear
- YSL Vinyl Cream Lip Stain (three swatched here) are for the most part bright and bold like the Armani Lip Magnets but the YSL has more of a cream almost gel-like finish with a sheen, Armani has a more matte finish and more coverage
- Kat Von D Everlasting Liquid Lipsticks (two swatched here) are also thicker with an almost flat-looking finish
- Diorific Matte Velvet Color Lip and Cheek Fluids (reviewed here) have a slightly thicker almost cushiony feel to the lips with a more natural sheen
On the nails Chanel Gitane
My favorite of course is 506, but I also like the look of 300. The formula and packaging are both on point. As a nude lip lover I am hoping there might be one or two more neutrals to choose from. All eighteen shades are available now online at Giorgio Armani Beauty, Sephora and for pre-order at Barneys New York. I expect they will launch at Armani counters and in other stores by early November which is just around the corner. $38 each.
Have you seen or tried these yet? If yes, which colors?
Armani Lip Magnets provided courtesy of Giorgio Armani Beauty for review.