Urban Decay Naked Palette

I was one of those who jumped on the Naked bandwagon the day this palette was released on UrbanDecay.com. It contains 12 eyeshadows + 1 double ended eyeliner, retails for $44 and measures about 8 inches wide by 2.5 inches tall. I’ve been eagerly waiting for this ever since I saw it on Twitter and Facebook and it exceeds my expectations.

This is my first palette from Urban Decay. I’ve been intrigued by the Book of Shadows series, but unfortunately I won’t buy a palette unless I feel it’s at least 50% wearable for me. I was so excited to discover that all the colors in this palette are wearable. I already have a few of the shades in single format (Toasted, Sin and Naked), but couldn’t resist. There’s a good mixture of existing + new shades. Also, I hate to say this, but I haven’t been a fan of the Book of Shadows packaging. I like palettes to be sleek and simple. I found the BOS a bit bulky and just not my style. Plus I don’t dig glitter.

The Naked Palette comes in a soft velvety brown case with a small mirror. I love that it comes with a mini eye primer (I’m excited to try this).

Close ups:

Swatches in the same order as palette, on bare skin:

I am one of those girls who doesn’t like to buy palettes with over 5 shades because there is usually at least 1 shade I don’t like. I still cave occasionally. This one I feel is wearable for a wide variety of skintones. As a neutral lover, I find this very wearable.

I’ve been a huge fan of Urban Decay Eyeshadows since I was in high school (in the 90’s), but this is my first Urban Decay palette. I’ve loved the Urban Decay line back when it was the edgier counterpart to Hard Candy (pre-walmart days). I can’t say that I love all their shades (especially the glitter ones) but they are one brand I feel has revamp packaging and expanded their distribution to a wider variety of retail channels yet has remained consistent in quality and focus. I have to say, as a brand, Urban Decay is continuously true to their brand values. This is something I appreciate as a customer who panics when I hear the word “revamp” (since revamping isn’t always good). Even though I’m not the biggest fan of their packaging, I think for the most part, it still works. I find their matte and shimmer eyeshadows rank among the top in terms of quality. Now if they would only release a non-glitter version of Maui Wowie and Mushroom as a single/individual shadow and bring back their lip gunk I would be forever happy 🙂

I hope Urban Decay will release more palettes in this same style/format/theme. I find the name “Naked” a bit misleading, but it works for me. Perhaps it is naked for Urban Decay, considering they have some really bright shades. I hope they release more versions of this like they did the BOS (1, 2, AIW and soon 3?). A smokey palette (with Mushroom please!) would be divine. One can dream, but I will be very busy with this one until then.