Chanel Lips

Chanel Rouge Allure Velvet Extreme + Rouge Allure Liquid Powder Review

September 21, 2018

Chanel Matte Lips: Rouge Allure Liquid Powder and Rouge Allure Velvet Extreme Review

Chanel has brought us quite a few new mini-launches this season. They’ve continued their Le Mat de Chanel launches with a whole collection of lips with new formulas called Rouge Allure Velvet Extreme ($37 each for 3.5 g/0.12 oz, made in France) and Rouge Allure Liquid Powder ($30 each for 9 ml/0.30 fl oz, made in France). I previously reviewed the eyes and cheek products in the Le Mat de Chanel Collection here (I think the Clair Obscur Eyeshadow Quad is a must). Today I’m thrilled to share swatches of all the new lip formulas.

Chanel Matte Lips: Rouge Allure Liquid Powder and Rouge Allure Velvet Extreme Review

Up first is the Rouge Allure Velvet Extreme which a new intense matte lipstick formula. It comes in 6 shade options and is also encased in a soft matte black finish. These have that click-up magnetic packaging like the Rouge Allures and Rouge Allure Velvets. I tried the Rouge Allure Velvet formula in a number of shades years ago and thought the formula was just ok. The Rouge Allure Velvet Extreme formula completely blew me away though! It’s different in the sense that it has more opaque coverage. They’re creamy and non-drying. The finish is soft and velvety and long-lasting. I wish more colors were available in this formula. They’re completely comfortable on the lips with a very slight scent.

Chanel Rouge Allure Velvet Extreme

Chanel Rouge Allure Velvet Extreme

The six colors include:

  • 102 Modern is a nude pink
  • 110 Impressive is a vibrant coral orange
  • 112 Ideal is a deep red
  • 114 Epitome is a blue-based bright bold pink
  • 116 Extreme is a deeper red
  • 118 Eternel is a nude rose

Chanel Rouge Allure Velvet Extreme in Modern, Impressive, Ideal, Epitome, Extreme and Eternel

Chanel Rouge Allure Velvet Extreme in Modern, Impressive, Ideal, Epitome, Extreme and Eternel swatches

Every single color is perfect. Lasting power is really good. Even though I wear neutrals most of the time I think these bold reds, orange and plums are classics that you can wear for any occasion. I do think Modern and Eternel are really close in color. Eternel has a bit more pink/rose to it, but they’re very similar.

Chanel Rouge Allure Velvet Extreme and Liquid Powder review + swatches

Ingredients, some have slight variations which I’m assuming is the color:

Chanel Rouge Allure Velvet Extreme ingredients

Next are the Rouge Allure Liquid Powders. These are so unique to me! They are a matte cream to powder lip product with a sponge tip applicator. The package base is a squeeze tube. These give the lips a diffused matte blurred tint of color. Almost like a watercolor finish but with a matte feel. The Rouge Allure Liquid Powders have a weightless feel. The color vibe to me is similar to the shades from the Rouge Coco Lip Blush launch, but formula is different.

Chanel Rouge Allure Liquid Powder review

Chanel Rouge Allure Liquid Powder review

The lighter shades are sheer on me, but the deeper shades have buildable pigment. Simply squeeze and apply straight from the tube. They layer easily without feeling heavy. Dry down is a soft blurred matte. Once on the lips it feels like you have nothing on. Lasting power is quite good. The deeper shades leave a slight stain on the lips but they wear like a regular lipstick in terms of lasting power and how they fade.

  • 950 Plaisir is a sheer soft coral peach
  • 952 Evocation is a soft rose
  • 954 Radical is a coral orange
  • 956 Invincible is a deep red
  • 958 Volupte is a bright bold cool-pink
  • 960 Avant-Gardiste is a deeper plum

Chanel Rouge Allure Liquid Powder swatches

Chanel Rouge Allure Liquid Powder swatches Plaisir, Evocation, Radical, Invincible, Volupte, Avant-Gardiste


Chanel Rouge Allure Liquid Powder ingredients

Chanel Matte Lips: Rouge Allure Liquid Powder and Rouge Allure Velvet Extreme Review

Overall I think the formulas are excellent and Chanel has launched well-edited color selection for fall. To me these are classic kinds of colors. I would have liked to see a few more neutral options or true plums, but Chanel does have excellent reds and bold pinks. I think they are wearable and suitable for a wide range of skin tones.

I really love the Rouge Allure Velvet Extreme formula. Long-time readers know I’m super picky about matte lips and I think these wear very well. No dry patches or raisin-looking lips with these! Also deeper shades in general can run patchy with the contrast of my natural lip, but every single color in this formula applies smoothly without any issue. Pigment is very very good.

The Rouge Allure Liquid Powder is unique and I think they’re really good. I didn’t know what to expect from it as I haven’t tried a cream to powder product for lips. I think the packaging is well designed. I love it when you can see the color in the outside so you don’t have to guess or take those extra few seconds to look at the bottom label to see what color you are picking up. I’m not sure these will be everyone’s cup of tea – they’re just so different!

Many of you have been e-mailing me about the Les Eaux de Chanel fragrances and the Le Volume Revolution de Chanel Mascara. I just received my order of the mascara and I’m going to test it this weekend. I also did try the perfumes when I saw testers in store as a preview, every single one is amazing. My two favorites are Venise and Biarritz and I will be reviewing all three soon. If you can’t smell in store right now has them available in their complimentary sample selection. I’ve ordered from their website a number of times and they always have samples that they rotate (you can pick two with each order).

Quick update: Here’s a look at two of the mini samples that came with one of my recent orders:

Chanel Les Eaux Minis

You can find the Chanel Rouge Allure Velvet Extreme + Rouge Allure Liquid Powder available out now at

Rouge Allure Velvet Extreme and Liquid Powder provided for review.


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  • Gail September 21, 2018 at 2:21 pm

    Thanks for the fabulous review Sabrina and especially thanks for including ingredients. <3 I'm really interested in the RAV Extremes. The only hard part is choosing shades because they all look beautiful!

    • BeautyLookBook September 22, 2018 at 3:52 pm

      There are a lot of great colors! Glad you liked the review Gail xoxo

  • cpbebe September 21, 2018 at 4:12 pm

    wow! As a die hard Chanel lip color fan, I am impressed with these new offerings. no doubt we will be seeing more colors if they sell well and drugstore versions of the Liquid powder formula soon. Way to take the matte lip trend to the next level, Chanel. Thanks for keeping us well informed about these new launches, Sabrina. I am looking forward to seeing these at my next visit to a counter.

    • BeautyLookBook September 22, 2018 at 3:52 pm

      I agree – they’re really neat 🙂 I don’t think they’re in stores yet – right now Chanel has the exclusive but I suspect they’ll be in stores any day!

  • Nemo Saint Claire September 21, 2018 at 5:21 pm

    I have all the Rouge Allure Extreme lipsticks. I found them to be moisturizing & long lasting. I bought all the powder lip colors but returned them. They are hard to use, & extremely drying on lips. I do not recommend them. Chanel has been trying to do a blurred lip for a long tine. They have not succeeded.

    • BeautyLookBook September 22, 2018 at 3:51 pm

      I think the lip powders will be hit or miss for many.

  • Anne Capitant September 21, 2018 at 6:39 pm

    OMG I want all of these. Also I agree we need more plum shades!

    • BeautyLookBook September 22, 2018 at 3:51 pm

      The colors are really great this round!

  • Rachel Kromdijk September 21, 2018 at 4:46 pm

    110 is so beautiful! love this review

  • Tatiana September 23, 2018 at 6:39 pm

    How do the Rouge Allure Velvet Extremes (RAVE) compare formula wise to the Le Rouge Crayon de Couleur Mat (LRCdCM) pencils? And color wise how do Modern and Eternal compare to Discretion and Serenity in the Crayon de Couleur mat, and the RAVE in Ideal and Extreme compare to Impulsion in the LRCdCM pencil? Sorry for so many questions. Limited funds keeps me from purchasing too many dupes.

    • BeautyLookBook September 29, 2018 at 7:40 pm

      They crayons are creamier and have more pigment! They also have a smoother finish. Modern and Eternal have a lot more rose while Discretion is more nude/beige.

  • Kay Miley October 2, 2018 at 12:31 pm

    For some reason, I can never find a red lip color that looks good on me. I think cool colors may work better in my favor:)

    • Valentina redvaly October 8, 2018 at 2:26 pm

      try clarins Joli Rouge in 742 Joli Rouge)

      • Kay Miley October 8, 2018 at 3:07 pm


  • Brittchen October 12, 2018 at 9:13 am

    This look so nice as well, thanks(?!) for the review! As I had already purchased quite a lot of make-up recently, I didn’t want to order anything new before next months (or better before Christmas), but they hit the stores today and are no longer Chanel Boutique- exclusive – and I had a coupon for 20% off so now I just had to… I’m expecting the Rouge Allure Velvet Extreme in Epitome, the Liquid Lip Powder in Invincible and also the Rouge Allure Velvet in Favorite in the limited edition matte case (couldn’t risk it being sold out until Christmas…)… Maybe you could refrain from reviewing Chanel makeup for a couple of months?!;)

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