Giorgio Armani Rouge Ecstasy – Heat #304

September 16, 2013

Armani has released a new formula of lipstick called Rouge Ecstasy ($34 each for 4.2 ml/4g). There are 36 different shades encased in a drop-dead gorgeous bright red magnetic-capped tube. I was drawn to all the peaches the first time I tested these. The first color I picked up was Heat #304 a bright coral-pink. The Rouge Ecstasy lipsticks are thick in texture with a slight tacky feel when you apply. They don’t glide on easily but they don’t really tug at the lips either. The texture makes the color adhere well to the lips helping it last longer than most Armani lipsticks. The color is easily layerable. Swipe the tubes on the lips a few times, allow to sit and then press the lips together to blend the color and the lipstick then feels weightless but moist. There is a very soft lipstick rose scent – it’s not noticeable when you apply though.
Heat #304 is a bright coral-pink. There is a slight transparent quality since there is a glossy finish to the shade. There is a bit of shimmer in the tube which is on the subtle side. It’s noticeable but very very subtle. It adds dimension and brightens the color. I love how you can adjust the look with the color. One even swipe gives a healthy glow. Multiple swipes brightens the color to a vibrant coral.

Here it is swatched, on the lips it pulls more pink on me:

For lips I have tons of nudes and peaches. Often times corals and peaches look the same in the tubes or swatched but apply differently on the lips depending on undertone, pigment and shimmer. I found Heat #304 most similar to Chanel Mystique. I prefer the Armani since it’s not quite as dry and appears a bit more natural on the lips due to the subtle sheen. More comparisons below to NARS Lodhi, Tom Ford Insidious (swatched here), YSL Rouge Volupte #30, MAC Coral Bliss, Chanel Mystique (reviewed here), Chanel Flirt (reviewed here) and Edward Bess Forbidden Flower.

I’m overall very pleased with Heat #304. I just picked up a few more of the nudes which I’ll be testing this week. The Armani Rouge Ecstasy Lipsticks have a very nice moist feel on the lips without being too moist. I like that the texture is thick but still a bit shiny. The lasting power is quite good considering most of my other Armani lipsticks tend to fade quickly due to the sheerness. All Armani counters should have received the testers and product for sale. I found mine at Neiman Marcus. You can also find them online now at Nordstrom, Neiman Marcus and GiorgioArmaniBeauty-USA.com.

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  • TheMacaronAddict September 16, 2013 at 4:19 pm

    Mac coral bliss looks amazing!


  • Sunny September 16, 2013 at 4:20 pm

    Hey Sabrina, now I want Heat! I have Scarlatto and I just picked up Diva. Thought I'd skip the corals because I already have SO many of them, but still. Every time I see one I want it 🙂

  • Rikki Poynter September 16, 2013 at 4:23 pm

    The packaging is GORGEOUS.

  • Sara BeauTime September 16, 2013 at 5:15 pm

    I like the packaging more but these have very nice quality. Started with a vamp, Night Viper, but I am eyeing Tokyo or Brick. Thanks for the review of Heat, I will check this one out too.

  • Cstephrun September 16, 2013 at 5:57 pm

    The packaging is amazing!! And all the colors are amazing! 🙂 you have a wonderful collection. I'll definitely have to check these colors out!


  • Teri September 16, 2013 at 6:10 pm

    Such a great peachy coral! I can see myself wearing this a lot actually. The formula sounds really pleasant too, I'm very tempted ^^.

  • makeup magpie September 16, 2013 at 6:48 pm

    This shade looks lovely on you! After trying on a few of the lighter shades a couple of weeks ago this is the one I liked most. There are a lot of gorgeous shades for ladies who like dark or bold colors. I always go for the more nude shades – Heat is about as bold as I can pull off! 🙂 Love the red packaging!

  • Leanne Marie September 17, 2013 at 2:20 pm

    This is such a gorgeous shade! It looks lovely on you.

    Leanne @ Leanne-Marie | Beauty, fashion & lifestyle. x x

  • bisbee September 17, 2013 at 3:00 pm

    I have 3 of these – very different colors, but I have very different coloring than you! Unfortunately, even though I love the packaging and GA lipsticks in general, these just don't do it for me! The colors are pretty, but the experience of the texture and wearing them are not positive! I agree that they are thick – the lipstick is supposed to be balm-like – I find them thick, gummy and drying. I absolutely LOVE the GA Rouge Armani Sheers – wearing #401 today – this formulation is just not for me!

  • RedLipStatement September 17, 2013 at 5:07 pm

    I saw this new collection in my Sephora but nothing stood out. But that color is gorgeous. How did I miss it?

  • Sunny September 17, 2013 at 6:11 pm

    I wanted to thank you for your instagram vamp polish comparisons. I didn't know about Guerlain Vega. Black reds like Chanel Rouge Noir and Ysl Prune Minimale didn't look good with my skin tone. But brown-red-black is what I've been looking for. Also Ysl Brun Moderne is identical with Guerlain Vega.

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