Tom Ford Cocoa Mirage Eye Color Quad

April 8, 2013

I’ve been eyeing Tom Ford’s Cocoa Mirage Eye Color Quad ($75 for 10g/0.35 oz)
for quite some time. It’s one of the few in his line that don’t have the glitter/sparkle finish. However the high price and borderline boring color combination prevented me from ordering sooner. A trip to Neiman Marcus Beverly Hills last month
pushed me over the edge after a few minutes of swatching.

A quick peek at the Tom Ford Beauty counter at Neiman Marcus Beverly Hills (photos by me):

Cocoa Mirage‘s palette is very basic but the pigment is phenomenal for a powder shadow. The texture of the powder is smooth and finely milled. Any brush picks up an impressive amount of pigment and they blend beautifully on the lids for a natural but nicely defined/contoured look. The colors in the palette include a rich matte vanilla, a soft neutral tan, a warm chocolate shimmer, a dark bark matte brown.

The colors will shift from neutral to warm depending on the light. With any kind of flash the swatches turn significantly warmer. On the skin these apply more neutral than red/warm. I have two sets of swatches to help show you the difference. First is with flash:

In direct sunlight:

Tom Ford Cocoa Mirage contains a basic cream and three neutral browns. It’s quite likely you will find dupes out there. I pulled a few neutral palettes to compare but did not have time to search through all my singles. I hope this will help for now. Below is Edward Bess Island Escape and Burberry Mocha.

$75 for an eyeshadow palette is insanely expensive however Tom Ford does provide quite a bit of product in the mirrored quad. At $75 for 10 g for four shadows, the price breaks down to $18.75 per shadow which is 2.5g. Compare this to a few others and the price seems to be similar to put together a quad:
  • MAC singles are $12 to $15 for 1.5g each (a quad with compact will be around $57 for 6 g)
  • Bobbi Brown singles are $21 for 2.5g to 2.8g each (a quad with compact will be around $94)
I’m overall thrilled with Cocoa Mirage. It’s basic but the colors are high quality shadows. This is a wear-to-the-pan kind of quad although I do suspect most will find it too basic. I’m not happy about the high price but given the prices of other brands and singles, Tom Ford doesn’t seem to be too out of line with his eye shadows (still would love the quads to be in the low $60ish range). Out of his whole entire line the strong points still seem to be his lipsticks, blushes and brush range.
I purchased my quad from Neiman Marcus. Also available at Nordstrom, Bloomingdales and Saks. Have you tried Tom Ford Eye Shadow Quads? Which is your favorite? (Mine is Enchanted which was limited-edition.)

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  • Bellyhead April 8, 2013 at 2:11 pm

    I'm not sure why I walked on by Cocoa Mirage! Those shades look beautiful and quite understated for Tom Ford. I must have been blinded by all the glitter bling at the counter. I think my fave would be Enchanted as well.

  • Teri April 8, 2013 at 2:34 pm

    Thank you for the great review! I love the pictures! The palette is a great one if you want to venture into the quads. Well for me that is. I love how the shades have a more subtle finish, I'm appreciating those a lot more these days!

  • karo April 8, 2013 at 3:09 pm

    wow…really wonderful!
    I love this colors so much

  • Eileen April 8, 2013 at 3:18 pm

    Coco Mirage is one of those essentials that should be a part of everyone's cosmetic stash. It isn't bold or seductive, it isn't revolutionary or mind-blowing (we're talking eyeshadow, after all), it is "just" a set of extraordinarily smooth and pigmented basic contouring shades that stay color true and last the day. Used alone, these shades can create everything from sculpted architectural looks to soft and neutral office friendly ones. Used with other other singles or palettes, Coco Mirage can be used to add structure and dimension. As for the expense–Christine of Temptalia did one of her famous cost per ounce spreadsheets on eyeshadows, and Tom Ford's were actually very reasonably priced. If these are four colors you know you'll use frequently, than Coco Mirage is a bargain.

  • Cin O April 8, 2013 at 4:49 pm

    Those are pricey but look how beautiful they swatch on you! I really like the matte finish. I wonder how this is compared to Urban Decay's basic palette? You are right about the price though as a single Urban Decay shadow is now $19 I think—> (They were $18 but everything else went up in price Jan 2013, so I am assuming they are now $19).

  • Sara BeauTime April 8, 2013 at 8:25 pm

    I own this palette but unfortunately only used it once, after seeing that it is probably too natural for my taste. After seeing your swatches, I am now determined to tae it out to play with it a bit more. My favorite Tom Ford quad is silvered topaz.

  • Dovey April 8, 2013 at 8:45 pm

    Hi Sabrina, Wow— I especially love the third plummy cocoa shade; it's gorgeous! I suppose the quad is pricey, but I think it's reasonable to invest on quality pieces that will get a lot of everyday use 🙂

  • Ada [The Duchess] April 9, 2013 at 12:31 am

    This is exactly the kind of makeup I like. It's such a shame that T.F doesn't ship to Canada trough Neiman Marcus. 🙁

  • Sandy Demandy April 9, 2013 at 3:18 am

    I've been on the fence about this quad for the past 2 months! It just sits in my NM cart staring at me, almost taunting me. It's incredibly beautiful but I always end up telling myself "You have enough neutrals!" This post has convinced me to push the "submit order" button 🙂

    Sandy @ thesassyblogger.com

  • chloe_e April 9, 2013 at 4:03 am

    the tom ford quads are always so amazing but hefty price tag sighh

    à la foliee

  • Anonymous April 9, 2013 at 7:52 am

    For the quality of the eyeshadow quads, would you prefer Burberry or Tom Ford?

  • Gracie April 18, 2013 at 2:03 am

    These are so beautiful. Too bad they are also so expensive. I don't really understand why the good stuff is always this costly.

  • Ra, UK April 17, 2015 at 9:20 am

    Hi Sabrina,

    Between Burberry Mocha palette and Tom Ford Cocoa Mirage palette, which one is your favourite?
    I want to buy one but I don't think I need both… Please let me your opinion.

    Thank you for your help!

    • Sabrina April 21, 2015 at 3:51 pm

      I vote for Tom Ford Cocoa Mirage!

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