Bobbi Brown Everything Eye Kit – Bloomingdale’s Holiday Exclusive

October 25, 2010
Holiday palettes and kits are being released everywhere and it seems like there’s something new from Bobbi Brown every week. I can hardly keep track. Bloomingdale’s has a new exclusive holiday set this year called the Everything Eye Kit ($85). It comes with a 5-pan eyeshadow palette, full-sized Everything Mascara in Black and a new Thunderstorm Gel Eye Liner.

The palette contains a mix of regular, sparkle and shimmer wash colors. Inside it has (left to right) Navajo, Gold Bar Sparkle, Quarry Shimmer Wash, Pink Copper Sparkle and Caviar. Navajo/Caviar are repromotes. Gold Bar and Pink Copper are labeled as “sparkles” but they seem remarkably similar to those Diamond Dust shadows Bobbi Brown released around 2006. They don’t seem like her regular sparkle shadow formula in the sense that they aren’t chunky but they do have quite a bit of sparkle. Quarry is a gorgeous silvery smokey shimmer – I wish she would release this in a full sized individual color.

Thunderstorm Eyeliner is a new exclusive shade. It’s a dark neutral grey with tiny silver sparkles. It looks remarkably similar to the other darker blacks and greys in the container. I would say Thunderstorm is a less blue version of Graphite Shimmer Ink.

Here it is compared to Graphite Shimmer Ink, Black Ink, Caviar Ink and Gunmetal Shimmer Ink Gel Liners from Bobbi Brown. When you scroll down to the swatches you’ll see the difference between each color. In the pots they all look the same. On the skin it’s a bit different. (Note: A number of these were from various GWPs over past years but I’ve lost track of which ones I received as gifts.)

My thoughts: It’s a pretty set but not a must-have for long-time Bobbi Brown fans – this set will probably be a replica of what you already own. If it weren’t for the GWP for beauty benefits at Bloomies I probably wouldn’t have bought this kit. I do think it’s a great starter kit for those who are looking for a good set of wearable and highly versatile shades. If you don’t have a good dark eyeliner, Bobbi Brown’s Gel Liners are among my favorites. Thunderstorm is a lovely dark smokey shade that will define the eyes without looking too harsh. The sparkle shadows are beautiful and aren’t over the top when applied with a light-to-medium hand.

Do be aware the palette is fairly tiny – it seems to be a trend for many brands this year. If you want a more detailed breakdown of what this costs based on full-sized gel liner and mascara you get:

  • $21 = regular cost of gel liners
  • $22 = regular cost of everything mascara
  • $42 = what you pay for the palette, which is about $8 per shadow (times 5) + whatever you want to estimate for the cost of the dual-ended mini brush

I personally would rather pick out full-sized individual items and pay more for colors I really like. I’ve never been a fan of Bobbi’s mascaras so the one from this set will most likely be gifted away. As much as I love sets and palettes, I am DYING for Bobbi Brown to release individual eyeshadows like she used to – in shimmer wash and metallic formulas please! I am hoping all these companies will get out of the palette trend come spring.

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