EM Cosmetics just launched their new So Soft Collection with cream twist up sticks for blush, bronzer and contour. I have a look at all the shades of So Soft Blush ($30 each) + and So Soft Multi Faceplay ($30 each). Available online at EM Cosmetics.
Both formulas have a soft super soft creamy texture in a twist up format. They’re creamy with a satin texture and have a skin like finish. Pigment is medium to sheer and easy to blend out. Once they set on the skin they have a very subtle minimal glow so they’re not too emollient but at the same time they’re not powdery in the dry down.
So Soft Blush
The So Soft Blush sticks are available in six colors, all are creams without shimmer:
- Baby is a pale pink
- Lychee is a soft melon
- Pearl Tea is a neutral tan brown nude
- Venetian Rose is a rose
- Passion is an orange shade
- Bitten is a plum berry
Below wearing a few of the colors on the face, for my skin tone Baby is a bit too pale, but I can make it work. My favorites are Lychee and Pearl Tea. Also wearing the EM Cosmetics Lip Cushion in Magic Hour with Baby and Lychee. Pearl Tea blush on cheeks and lips. With the Passion Blush I’m wearing the Lip Cushion in Faded Clementine.
So Soft Multi Faceplay
The So Soft Multi Faceplay sticks are truly multi-taskers. You can use these as a bronzer or contour and the color range includes two very deep tones. I tried the lightest Summer on my face and it works perfectly to warm up my medium tan complexion.
- Summer is a caramel brown
- Terra is a cool brown (similar to Westman Atelier Biscuit)
- Nomadic is a warm deep brown
- Pangea is a deep cocoa brown
Below wearing Summer.
Lasting power is pretty good for a cream product although if you have oily skin you may need to layer on a matching powder blush shade on top to make it set or last a bit longer. Pigment overall blends out to a very natural finish but you can layer for more color.
I’m still a powder blush person at heart but I do really like the formula of the So Soft sticks. In case you missed the previous roundup you can see my EM Cosmetics overview + review of other products here.
You can find these out now at EM Cosmetics. Have you tried these yet? What kind of blush do you prefer? Cream or powder?
EM So Soft Collection provided for review.