The Birchbox Pop-Up arrived in Los Angeles at The Grove yesterday morning. I attended the preview where I met up with the Birchbox team and they showed me how to build my very first Birchbox. At this weekend’s event you can build your own box in a his or hers version. In addition to their BYOB (build-your-own-box) stations they brought along two large containers filled with full-sized products to shop. The event is on for two more days, Saturday, August 29, 11 a.m. – 7 p.m. and Sunday, August 30, 12 p.m. – 6 p.m. – all the details are on Birchbox Roadtrip.
Some of you have asked about the boxes you can build. For $15 you can pick out 5 sample-sized beauty and grooming products. All the items are sorted by category such as Skincare, Haircare, Fragrance, Makeup, Beard + Shave and Lifestyle. There are multiple brand options to choose from which is nice. A quick look at the BYOB setup for Man and Woman. First, grab a box:
Then pick your items down the line:
Start filling up your box:
Pick one item from each of the 5 categories:
For men, picks from Baxter of Ca, Kiehl’s, Harry’s and more:
Box I built for my hubby:
In addition to the minis you can pick for your boxes, Birchbox brought along full-sized items. Here’s a peek at the displays. There are mirrored stations to play with testers in makeup and hair products. On one side they have makeup, on the other side is skin care and hair care.
Rooftop manicures available:
Gorgeous Smith & Cult nail polishes:
Complimentary hair trims with Baxter on the rooftop of Birchbox Man:
Grooming products galore:
Here are the two boxes I made at the event. One for me, one for the hubby:
Many thanks to Birchbox for inviting me to the event preview! I had so much fun yesterday and was so happy to meet up with one of my blogger favs Beauty Professor and finally meet the gorgeous Caitlin Confidential.
If you’re in the area I’m planning on stopping by the event early today. Let me know if you’re going to be there – I’d love to meet you! Follow me on Instagram @beautylookbook to see more from the event and stay tuned for a giveaway later this afternoon. Also search #BirchBoxinMyCity and #BirchboxManInMyCity to see more snippets from the weekend.
Created in partnership with Birchbox.