The Makeup Show LA March 28-29th, 2015 – Event Preview

March 23, 2015

The Makeup Show Los Angeles is being held this spring on March 28th and 29th for all beauty professionals and students. This year is the 7th year they will be in LA. Those who attend will have the opportunity to participate in workshops and seminars led by industry experts and makeup artists. The Makeup Show LA will be featuring over 75 beauty brands including MAKE UP FOR EVER, Crown Brush and Temptu PRO, NARS, Smashbox, Pinnacle Cosmetics, The Powder Group and On Makeup Magazine, and Ruby Makeup Academy. Details on ticket information here.

Here is a preview of what you can expect to see at The Makeup Show LA this year. I’m looking forward to playing with these items in the upcoming days:

  • Smashbox is featuring some items in celebration of The Makeup Show LA Smashbox x Donald Robertson Icon gallery. Above is a vibrant red cream Be Legendary Lipstick in Bing.
  • Stila recently launched their Nude Interlude Color Balm Lipstick. Sophie (shown above) was a color sent as part of the press preview kit. It’s a super creamy balm-like nude with lots of pigment. There is a chocolate mint scent to it.
  • Ellis Faas will be making a personal appearance at the show this year as a keynote speaker. The Milky Lips come highly recommended by numerous readers but the line is one that I haven’t explored very much yet. Above is L201 a burgundy cream.
  • Ruby Makeup Academy has just launched their cosmetics line Ruby Cosmetics. One of the items sent as a preview is their LL Cream in Red Lights a super saturated lip creme.

  • Sephora Collection will be making an appearance at the show as well. Above are a sample of the Sephora Collection Colorful Blushes in Over the Moon (soft lilac), I’m Shocked (bright vivid hot pink), and Flirt It Up (soft peach pink). Also shown is one of the Pro Precision Blush Brushes #73. These come with a clever cap to store them and keep the bristles from getting messed up if you travel with them.

  • Smashbox recently released a Step-By-Step Contour Stick Trio. This is a unique method of cream contouring in chubby pencil form. There are three colors: Highlight is a pale cream, Bronze is a medium tan, Contour is the darkest color which is a brown. (Scroll down below for swatches.) I’ve never been one to master the cream contour process but these come with visual diagrams of how to use each color based on face shape with placement charts. I’ll be experimenting in the upcoming weeks and sharing more thoughts on this.

  • Bioderma Sensibio H20 made its US debut via Beautylish and sold out within 24 hours of the initial launch. It will be featured at The Makeup Show LA this March. (I’ve been testing this for a few weeks, still need to test it some more, but a review will be posted soon.)
  • Make Up For Ever launched a collection of skin primers called Step 1 Skin Equalizers. There are 10 options for different effects. Above shown is the Nourishing Primer (more cream like) and Hydrating Primer (more gel like). There are 5 primers designed for texture and 5 primers created to add tone to the skin (tinted versions). I’m really looking forward to testing these, especially as the weather starts to shift and my skin needs an update in skincare, primer and foundation. If you’ve tried these what did you think?

  • SENNA Cosmetics is launching their Brow Shaper Duos and Pro Brow Brush exclusively at The Makeup Show this year. I am very impressed with the brush. The angled tip is dense but soft enough to not feel pokey. The brush at the other end is thick and plush with just the right texture to comb through my brows. For brows I usually use a pencil or brow mascara. Using the powder + wax combination is new to me. I’ve experimented with it a few times but have been searching for YouTube tutorial videos to see exactly how I’m supposed to use it. The color brunette is a good one for my dark brows. I prefer something slightly lighter than my natural hair color so it doesn’t look too dramatic. The pot looks like something that would turn out red but it’s actually a good neutral. 
  • Pinnacle Cosmetics launched their Eye Lights liquid shimmer eye shadow. There are three shades shown above as part of their preview. Purity is a metallic rose gold, Treasure is a warm golden coppery color, Chrome is a pale silvery shade. These have a slight mousse-like feel. The pigment is rich but blendable. The colors set really fast so you need to apply and blend quickly. Once they set though the color really stays put.

  • Static Nails are pop on nails that are non-damaging to your actual nail. Empire is a mix of beige with black designs. I’ve never tried pop-on nails before so these will be interesting for me to play with in the next few weeks.

  • MustaeV is joining The Makeup Show for the first time this year. Above is a unique product called The Bloom Pouch. It’s a zippered makeup pouch with a magnetic clasp. Above shows how you can store brushes and pencils or other items. Below shows how you can turn it into a vertical brush holder that stands upright.

A few quick swatches of the items shown above:

Ticket information and details on the show online at The Makeup Show LA. It will be located at The California Market Center, 110 East 9th Street, Los Angeles on Saturday March 28th (from 9:00 am to 6:00 pm) and Sunday the 29th (9:00 am to 5:00 pm). You can find the full list of Exhibitors online here.

For more information and updates be sure to follow The Makeup Show via social channels on Facebook, Twitter @themakeupshow, and Instagram @themakeupshow.

Have you been to The Makeup Show before? This will be the first year that I will be attending!
The items featured were sent as part of a press preview courtesy of The Makeup Show.

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