The Makeup Show LA – March 2015

April 13, 2015

A few weekends ago I attended The Makeup Show in Los Angeles for the first time. The Makeup Show is series of events held for beauty professionals and students. Earlier last month, the team kindly sent over a preview package mid-March to showcase some new items and brands that would be making their debut at the show. I was glad to be able to attend the show in person to experience the event first hand. There will be events held throughout the US this year, check out the details for tickets and exhibits at The Makeup Show and follow them on Instagram @themakeupshow or The Makeup Show Blog to stay up to date with the latest and get sneak peeks of what is to come.

Quick overview of dates for upcoming shows:

  • May 3-4, 2015 NYC
  • June 13-14, 2015 Dallas
  • August 29-30, 2015 Pop-Up Shop in San Francisco (new!)
  • January 30-31, 2016 Orlando
There were over sixty beauty brands that with booths from the show. At the top of my list to visit were the Beautylish and Hakuhodo. The Beautylish booth was setup like a mini pharmacy with shelves of their Bioderma Sensibio and Bioderma SΓ©bium – both of which are currently sold out, but be sure to put yourself on the wait list online. I was beyond excited to see the Hakuhodo brushes in person for the first time ever and limited myself to purchase 4 although I have a very long wish list now. A new discovery for me was the Korean brand MustaeV. The Makeup Show Press package included the Bloom Pouch (also shown here) which is perfect for travel. I picked up some items from the line and will have a review soon. Additional stops included the booths for Make Up For Ever, Nigel’s Beauty Emporium, Kevyn Aucoin, and NARS.

A few quick snapshots from the show that I was able to get in between the crowds of attendees:



Make Up For Ever


Ellis Faas Gallery


Most of the lines offered their items at discounted prices from retail listed prices for those who attended the show. Here is my extensive (and rather expensive) haul. I left with four different kinds of brush cleaner that I’ve been putting to the test. I am eager to see if there is really a difference between the brands or if they all perform the same.

The Make Up For Ever items can be found at Sephora. The only thing exclusive to the show (and perhaps the pro line) was the mini Step 1 Primer Set. There were four small primers in a clear zip bag, but each item was rung up at the register separately. The OCC Creme Color Concentrate in Discipline can be found at Nordstrom

The Hakuhodo brushes I bought include the ones with white goat hair. I purchased J501 and J505 (both cheek/powder), G5514 (for eyes), the Fan Brush White H2369 and the Brush Cleaner. Hakuhodo did not have any discounts on their brushes at the show but it was nice to be able to see and touch them in person. Other items I picked up were some Kevyn Aucoin items like the Matte Lip Color in Enduring, The Celestial Skin Liquid Lighting in Candlelight and Lip Gloss in Neottiana. After falling in love with the Large Bloom Pouch from MustaeV, I knew I had to stop by the booth at the show. They have an extensive line of brushes but the ones that stood out to me were the travel-sized EasyGo Line. The Blush Brush is the perfect size and shape for travel. They were kind enough to gift a few items to test out. I’ve already put the brush cleaner to use and the Spray is perfect for when I’m swatching a large number of items. It cleans the brushes effectively and but doesn’t make the brushes too wet so they dry quickly.
Last but not least includes the Bioderma Makeup Removers from Beautylish. I already purchased the smaller 250ml size of the Sensibio right when it launched in February thinking the small size would be sufficient. I also prefer smaller sized items so they don’t take up a lot of counter space. However, both of these are so good, I’ve already used up 1/2 of the Sensibio H20. If these are something you think you’ll use daily, I highly recommend that you opt for the larger 500 ml size. You also get the travel sized mini as a bonus when you buy the larger ones. I ordered 1 back up of each of the large sizes online because they keep selling out and this is something I don’t want to be without when I run through the bottles. They’ve sold out online yet again so I highly recommend you add yourself to the wait list. They will shoot you an e-mail once it is back in stock.
One last shot of the Make Up For Ever booth, I didn’t pick up any of the shadows because there were too many people crowded around the items:

Hope you enjoyed this brief recap of The Makeup Show LA! I wish I had gotten more photos of the booths but I got lost in all the makeup goodness. Plus there were so many people in attendance it was difficult to get photos of the booths like Stila, Smashbox, Sephora and OCC. Have you ever been to one of the events before? If so which city?
Be sure to check out the details of upcoming events, ticket information, exhibits and schedules online  at their website The Makeup Show. You can also follow them via social channels for more photos of the events on Instagram @themakeupshow, Twitter @themakeupshow and Facebook.
Many thanks to The Makeup Show for inviting me to the event! The MustaeV and Beautylish items were gifted courtesy for review consideration. All other items purchased by me.

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  • I'd love to try the instant makeup brush cleanser!

  • Wow it looks amazing!!

    Candice | Beauty Candy Loves

  • I love, LOVE Hakuhodo brushes… there are just so many good options my wish list is endless! Curious to see what you think about the various brush cleansers!

  • I think you can get Bioderma products online at amazon? Unless maybe they're not authorized?

    • Thanks Sev, I'll look into Amazon too.

  • Jo

    Looks like fun! Thanks for the heads up about the SF pop-up shop. I just bought a ticket! I've been looking at that KA gloss, I hope you do a review.

    • Hi Jo, I'm so glad you are going to the one in SF! Can't wait to hear about it. I'll definitely do a review on the KA gloss πŸ™‚

  • Shoot you got great pics! I went to the one here in NYC and it was too crowded for me to get pics (either that or I was too busy shopping LOL). I can't wait til The Makeup Show in a few weeks!!!

    • Thanks! I wish I got better ones but I totally hear ya on the crowds and shopping πŸ™‚ I bet the one in NY is awesome!

  • Tequila Mockingbird

    How did the OCC Creme Color Concentrate work out for you?

    I'm Asian as well, so even though searching google images for a swatch yielded swipes of a true brown, in my experience, many seemingly yellow-based colors online look quite pink-based on me. (I'm so yellow that even on many other fellow Asians, my best foundation matches look like Grey Poupon or jaundice on them. For reference, the MAC NC30 is my approximate match in most of their foundations but my true shade is C30 or Stromboli in NARS.)

    In your experience, is the OCC CCC in Discipline better as a blush or contour?

    • Hi Tequila Mockingbird, I'm embarrassed to say that I have yet to try the OCC yet. I'll report once I do.

  • Hakuhodo brushes are amazing! I recently did a second haul a few weeks ago and I am so happy with my purchases. They also have a great turnaround time. My package was shipped within an hour of placing an order.

    • Sounds awesome! Yes the brushes are so amazing. I'm in love!!

  • Anonymous

    The Bioderma Sensibio is fantastic. I used to buy it in Europe and had to drag it across the ocean. It comes handy in many situations. I enjoyed your recap of the make-up show. Sounds like a blast.

    • Hi Tanja, glad you liked the recap πŸ™‚ Your comment about bringing your Bioderma across oceans made me smile, lol!

  • Is that bloom pouch only long enough for travel size brushes? I went to the site to get more info but the site has no description at all so I need your help! Also are you pleased with your brushes, I have been very intrigued with the Hakuhodo brushes. I see you purchased a goat synthetic blend. What steered your choice?

    • Hi Lisa, there are two sizes of the Bloom Pouch, if you click the link to the MustaeV website you'll notice a dropdown for small or large. Small is featured in this post above.

      Large is featured here:


      I picked the Hakuhodo based on the size and shape. I should have done more research before going to the show, but the area was quite packed and there weren't any labels on the brushes indicating material. I picked out white ones that were fluffy and seemed to be a decent shape.

  • The Makeup Show seems like soo much fun! I'd love to go one year just to drool over everything and go crazy lol. Everyone seems to swear by those Bioderma cleansing waters so it looks like I need to keep an eye out for them when they're back in stock. I tried the Simple one and I like it but I'm dying to see what the hype is about!

    Follow me to Fancieland

  • I was there as well! This was my third year going, I really look forward to it every year.

  • Wow! It sounds like it was a very interesting event! Great pictures
    Lots of love, xx