Base Makeup

Tarte Shape Tape Foundation and Concealer Review

March 28, 2018

Tarte Shape Tape Foundation Review and Swatches Medium Sand | The Beauty Look Book

By popular request I have a review of some items from the Tarte Shape Tape family. I’ve used the Shape Tape Contour Concealer for a few years now in Light-Medium and Medium. So many of you have asked for a review of the foundations so I stopped by my local Ulta and bought both the Shape Tape Hydrating and Shape Tape Matte foundations. I also picked up the Quickie Blending Sponge to test out and today I’ll add some thoughts on a few primers from the brand as well.

My shades in the foundation are Medium Sand. My concealer shades are Light Medium and Medium.

Tarte Shape Tape Foundation in Medium Sand and Concealer in Light Medium and Medium swatches

Up first is a look at the Tarte Shape Tape Hydrating and Matte Foundations. I found my best match was Medium Sand. These come with a large sponge tip applicator like the concealer. The colors in each formula are the same name but the shades are slightly different.

Tarte Shape Tape Foundation Medium Sand

The Matte version runs a lot lighter but it worked out for me as it oxidizes and warms up on the skin after application. I would have preferred a formula that is in the middle of hydrating and matte, but out of the two I prefer the Hydrating Foundation one by far. It’s medium in coverage with a smooth glowy finish. It has some plumping ingredients which I found did seem to make the face look smoother than normal and minimized fine lines. I found it worked well over a variety of primers. Since I have normal combo skin it can get a little dewy looking after a few hours so a couple touch ups were definitely needed, but otherwise it lasts all day on me without fading or budging.

Tarte Shape Tape Foundation Medium Sand

The Shape Tape Matte Foundation did not work for me. I found the coverage and finish was always patchy. It emphasized texture, it looked extremely flat and it did not work well with my moisturizer or base routine. I did try with some oil-free primers since the formula is oil-free as well and was able to get it to work well with the Laura Mercier Oil-Free Primer and it did ok with the Tatcha Silk Canvas. It didn’t work with the Tarte primer for me. It was like applying matte on top of matte and looked like sand paper. For me it worked best with the Laura Mercier Oil-Free primer but I still wasn’t a fan of the finish and felt it looked cakey and creased around my smile lines and forehead. This being said I am going to hold onto it and retest in the summer.

Bare skin vs both formulas on the face without any powder/concealer added. Lipstick worn is Pat McGrath Labs LuxeTrance Sextrology. Application is with a sponge. You can definitely layer for more coverage. Below I have one layer blended all over the face. If you use a tinted powder it helps even everything out more.

Tarte Shape Tape Foundation Medium Sand swatches

Swatch comparisons:

Tarte Shape Tape Foundation swatches Medium Sand vs NARS, YSL, Estee Lauder

Left to right:

Next is a look at the Tarte Shape Tape Concealer. This one is among the most popular concealers in the beauty world. I have found I really like it but there are formulas I like better. This one is full coverage and very opaque. I have to make sure my face is well primed and slightly dewy (ie not completely matte) otherwise the opaque texture cakes on me. Sometimes a quick spritz of MAC Fix+ after foundation is enough to add some more hydration to my skin under the eyes for this. I’ve gone through a tube of Medium. Sometimes I am between Light Medium and Medium. On spots it works really well to cover. I always set with a powder. I use this regularly but still find myself reaching for NARS or Cle de Peau more.

Tarte Shape Tape Concealer Light medium and Medium

Swatch comparisons:

Tarte Shape Tape Concealer Light medium and Medium vs NARS, Urban Decay, Cle de Peau and By Terry

Shown above left to right:

Finally a quick look at some primers and a sponge from Tarte. Some are exclusive to Sephora, others are available only at Ulta so you may have to shop around. I’ve had a few minis of the Brighter Days Highlighting Moisturizer and think it’s just ok. It does a nice job at giving the skin a soft illuminating glow but I’ve tried better glow bases from Charlotte Tilbury, Sisley and Erborian to name a few. The Timeless Smoothing Primer is one of my favorites to make makeup last long and gives it smoother better application. The only downside is it is on the thick side and has that silicone feel. Still it does a great job at smoothing the skin for even looking makeup. The Double Duty Beauty Quickie Blending Sponge fell short of my expectations to be on par with the beautyblenders. The Tarte tool is a decent sponge but doesn’t have as much bounce as the beautyblender which makes it better to blend foundations or creams.

Two primers I like with the Tarte Foundations include the Laura Mercier Oil-Free Primer and Tatcha Silk Canvas. I’m typically not a primer person but living in south Florida I’ve experienced some very humid days. I’ve been experimenting more with primers to help extend the wear of makeup.

Tarte Primers, Sponge, Laura Mercier Oil-Free Primer and Tatcha Silk Canvas

Tarte Shape Tape Foundation Review and Swatches Medium Sand | The Beauty Look Book

Overall thoughts: some hits and misses. I really like the look, feel and finish of the Tarte Shape Tape Hydrating Foundation. If you have dry skin I think it’s definitely worth looking into. The Matte version is a miss for me right now, but once the real heat is back I’m going to give it another try. The Tarte Shape Tape concealer is definitely worth looking into. Right now at Ulta they have a promo if you purchase a Tarte Double Duty Shape Tape Foundation you can get the Tarte Double Duty Beauty Shape Tape Contour Concealer for $15 (offer valid 3/18/18-4/7/18). For the sponge I don’t think it’s worth the price savings to buy over the beautyblender. I was really hoping it would be a dupe but it’s not.

You can find the Tarte Shape Tape foundation and concealer available exclusively at Ulta and Tarte. Have you tried these yet? What did you think of the formulas?


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  • Swingtime March 28, 2018 at 7:00 pm

    I love Shape Tape concealer and have found such a great match that I sometimes use it as foundation on bad skin days. It’s a bit drying, but really covers. Because of that, I don’t feel the need to buy the foundation, but another super review! Thanks, Sabrina!

  • lawler March 28, 2018 at 11:39 pm

    I am so confused by a doe foot sponge for a foundation. I would try the hydrating formula if I could get past the no-pump choice. Admittedly I don’t wear a lot of foundation so I’m not sure if this is normal. I am attracted to the finish. It looks great.

  • Suzanna March 28, 2018 at 11:39 pm

    I bought Shape Tape concealer and it doesn’t work for me. This and the YSL 24-hour simply sat above my skin and then sank into fine lines. I’ve tried using high-end eye creams and blending carefully, but Shape Tape is a no-go. I do far better with YSL Touche Eclat or Nars Radiant. However, if I had something to truly hide, and not under the eye, a dab of the Shape Tape would work well.

    Have not tried those foundations.

  • Ellie | PetiteElliee March 29, 2018 at 6:06 am

    I really want to try these now!! They look amazing

    Ellie xx

  • Yourbeautypantry March 29, 2018 at 9:02 am

    Looks good.

  • talker blogger March 29, 2018 at 9:49 am

    I tried the taste concealer stick few years back and did not like how it creased. I have used the Maybelline and NARS cream formulas and surely feel that these formulas hold up much better. I am sure Tarte will be as good. The formulas seem to be great coverage !!

  • Glenda March 29, 2018 at 10:26 am

    There was so much controversy around the shape tape foundation… Even though I find the complaints valid, I feel like now eeeeevery youtuber/blogger think they have to make the disclaimer/give brands **** for their lacking shade range. I’m glad you didn’t even mention it.

    I’m not a fan of Tarte’s, I don’t like their branding anymore nowadays, and I feel like their products were better in the past. ST concealer I found just too dry, but I really am more of a fan of the “barely-there coverage” anyway. However, I certainly do understand why people like it so much… to each their own.

    You look great on the pics. ๐Ÿ™‚

  • Anne Capitant March 29, 2018 at 6:00 pm

    I cannot do foundations with doe foot applicators. My OCD’s been acting up since my health went sideways so all I think when I see that is “GERMS!”. Good thing I already have too many foundations lol.

  • Sam March 30, 2018 at 4:34 pm

    I am so curious to try the hydrating foundation, but I’ve been hesitating because of the drama (and the doe foot applicator, come on!). I’ve tried the regular shape tape a few times, but to be honest, it’s just too dry for my undereyes.

  • Ilina Sandler March 30, 2018 at 4:46 pm

    The whole shade range controversy left me a bit down on Tarte. I did try the concealer a while back and it was too drying (for my already super dry skin)

  • Yolennie March 30, 2018 at 4:57 pm

    Too bad they’re not available in Canada, I really wanted to try those.

  • tiffany March 30, 2018 at 5:07 pm

    hmm i love the concealer but i think i’ll pass on the foundation thanks for your review!

  • Jennifer Teo March 30, 2018 at 5:13 pm

    I wish i could get shape tape here in New Zealand ๐Ÿ˜ข

  • Tessa March 30, 2018 at 5:16 pm

    Iโ€™m skipping the foundations because the formula of the concealer is not for me, unfortunately. I love the Revolution one way more!

  • C. Dang March 30, 2018 at 5:17 pm

    Great review๐Ÿ‘Œ๐Ÿผ

  • Jessica March 30, 2018 at 5:41 pm

    I actually prefer the matte one myself.

  • Ericca Brock March 30, 2018 at 5:42 pm

    I am not a fan of tarte cosmetics

  • tiffany dayton March 30, 2018 at 5:45 pm

    I don’t think so

  • Becca Beth A March 30, 2018 at 5:49 pm

    The doe foot applicator seemed really weird to me before I realized how easy it is to just swipe it on my face and blend it in with my beauty blender. Lazy girl’s best friend. I don’t like putting product on the back of my hand as I always manage to get it on my shirt (you’d think I would have learned by now to get dressed after). Now I wish all foundations came with the same type of applicator!

  • Collar Wilson March 30, 2018 at 6:04 pm

    Wow, Sabrina, your skin looks so good even without makeup! The Tarte Shape Tape Hydrating seems to be the best match for you. As always, you look great in both.

  • pinksuzanne March 30, 2018 at 6:11 pm

    I have read and watched so many reviews on the Shape Tape concealer and people seem to love it. I have not tried it. The Shape Tape products are very flattering on you.

  • Zibbyz March 30, 2018 at 6:16 pm

    I have the shape tape concealer, and it works pretty well for me, and while I’ve heard great things about the cle de peau, I don’t have it so I can’t compare. I have under eye bags as well as dark circles, so I really struggle with concealing the darkness without highlighting the bags! interested in the foundation, but haven’t gotten to the store yet to try! thanks for all the swatches, and your pics are always swoon-worthy ๐Ÿ™‚

  • Lindsey March 30, 2018 at 6:22 pm

    Everyone loves the concealer, but it’s so heavy on my dry under eyes. The concealer-like packaging for the foundation is a bit strange to me, too.

  • Valerie Manke March 30, 2018 at 6:28 pm

    The shape tape matte foundation looks like it has great coverage.

  • Calhelen March 30, 2018 at 6:29 pm

    I always think your bare skin looks best when you do your foundation reviews! Power of skincare ๐Ÿค—

  • Laura Schmaltz March 30, 2018 at 6:29 pm

    I have the concealer but still havenโ€™t used it if you can believe that. I must be one of the few who hasnโ€™t actually tried it. I should go dig it out and give it a try – they look great on you!

  • Colleen March 30, 2018 at 6:31 pm

    I just tried the concealer and itโ€™s a no go. Accentuated my lines and was too dry. Nars Radiant + YSL Touche Eclat are my staple go-to undereye fixer for about 6 years running!

  • inkchick March 30, 2018 at 6:37 pm

    I would have bought the Matte foundation, so thanks for the heads up about the patchiness! If I try it, I’ll definitely go for the Hydrating formula instead.

  • jacque panlilio March 30, 2018 at 6:46 pm

    i’m a huge fan of the concealer! I’m not sure I would like the foundation since I like light coverage

  • Suzanne Lewinson March 30, 2018 at 6:59 pm

    I got the shape tape concealer a while back and I thought it was immensely drying for the under eye. I had just applied eye cream as well.

  • Carole D. March 30, 2018 at 7:03 pm

    Not really a fan of Tarte …

  • Kirsten Norman March 30, 2018 at 7:08 pm

    I havenโ€™t tried any of these! So, if anything, Iโ€™ll try the concealer. The hydrating foundation would work for me, but only in winter.

  • Jenny B March 30, 2018 at 7:22 pm

    I have yet to try any of this range but I love that the foundations has both a hydrating and a matte formula.

  • Alexandra Arroliga March 30, 2018 at 7:55 pm

    Amazing post! I really want to try the concealer – is it comparable to NARS creamy concealer? Also, any tips on avoiding that white under eye look in photos?

  • Wendy March 30, 2018 at 8:00 pm

    I have the same issue with the concealer, and like you, much prefer the Nars! Thank you for the review!

  • nelle March 30, 2018 at 8:13 pm

    I have not tried Shape Tape line, but thanks for the review.

  • susan h March 30, 2018 at 8:32 pm

    disappointed in the shade range

  • Rachel March 30, 2018 at 9:01 pm

    I was considering trying the hydrating foundation formula, though still deciding if it is worth the price! I have the concealer already, and even though it does the job, not sure if it is worth the hype for me (might try the Nars concealer once I have run out)!

  • Kim Pincombe-Cole March 30, 2018 at 10:06 pm

    People either love or hate the Tarte Shape Tape Concealers. Iโ€™ve never tried them!

  • Andrea Lurie March 30, 2018 at 10:09 pm

    wow – alot of people on the fence with this line. wonder if i can get ask for a sample before I splurge

  • Ashley B. March 30, 2018 at 10:12 pm

    I’ve been so curious to try it, but my skin isn’t even 5% as flawless as yours and i think it might age me!

  • Laurie M. March 31, 2018 at 12:09 am

    I’ve never tried the Shape Tape concealer (I have a hard time with full-coverage ones) but I am intrigued by the luminous foundation.

  • Jennifer Steinkopf March 31, 2018 at 2:31 am

    Iโ€™m not a fan of shape tape. Itโ€™s too thick and creases on me ๐Ÿ˜‘

  • msh111 March 31, 2018 at 4:48 am

    The Tarte Shape Tape etc looks grand!

  • Dawn Spangler March 31, 2018 at 9:42 am

    I’m torn between what formula to use as my skin it VERY oily and normal in other areas. Great review though as I would have immediately gown for the matte. Now, I’m not so sure. Thanks you!

  • nic March 31, 2018 at 10:24 am

    I no longer shop Tarte after a spat with one of their directors on MUA. That was an epic fight.

  • Kim Mckain March 31, 2018 at 10:37 am

    The concealer doesn’t work for me either, too drying. Right now I’m loving Guerlain’s in number 2 and it’s pretty much perfect.

  • Meghan M March 31, 2018 at 12:13 pm

    Thank you for a great post! Your reviews are always awesome.

  • Coline T. March 31, 2018 at 12:44 pm

    Tarte Shape Tape concealer is one of my favorites! ๐Ÿ˜

  • Petunia March 31, 2018 at 1:19 pm

    I have not tried anything from the Shape Tape line. I am always on the lookout for a light-medium coverage foundation that works on dry skin.

  • Jenn E March 31, 2018 at 6:16 pm

    I really need to try the Shape Tape concealer! I didn’t know Tarte also came out with a beauty sponge too. Too bad it isn’t a dupe for the beautyblender though!

  • K Davis March 31, 2018 at 7:18 pm

    I’ve not tried the shape tape, but I have used other Tarte products. I’ve had it on my wish list for a while.

  • Nellie March 31, 2018 at 8:31 pm

    Thanks for sharing!

  • Louisa Fae Dent April 1, 2018 at 3:58 am

    sadly these aren’t available in Australia to try in store and i’m not the easiest person to colour match

  • Judy April 1, 2018 at 7:46 am

    I never hear anything bad about this concealer

  • Andreia SPR April 1, 2018 at 11:06 am

    I have never tried anything from Tarte because they are not available where I live. I’ve heard the concealer is great

  • Bojana April 1, 2018 at 12:48 pm

    I have never tried Tarte…but hope soon I will.

  • Gail A April 1, 2018 at 2:18 pm

    Will have to check these out next week while walking the mall on lunch

  • My Beauty Quรฉbec April 1, 2018 at 4:47 pm

    I’m not a Tarte fan and I will not fall for those products. For my foundation, I rely on my Dior products, they are the best for me! And also La Mer foundation is great!

  • Marina April 1, 2018 at 6:54 pm

    I really like the Matte and how it looks ๐Ÿ™‚

  • Anastasiya April 1, 2018 at 7:36 pm

    Never tried Tarte before ๐Ÿ™ really interesting to try!

  • Susan Pertierra April 1, 2018 at 9:02 pm

    I like the Mally Beauty Poreless Face Defender for a primer. I haven’t tried these foundations so thanks for the reviews.

  • 1alwaysnyc1 April 1, 2018 at 10:41 pm

    I haven’t tried these foundations or concealers. I’ve heard so much about both. I think I’d have to go with the matte version of the foundation as I have oily skin.

  • susan April 1, 2018 at 11:30 pm

    I really want to try these products here. Hopefully the light will be light enough for me!

  • Michelle Castagne April 2, 2018 at 3:08 am

    I haven’t tried the foundation or concealer. I’m interested in trying the concealer after seeing lots of reviews.

  • hofken April 2, 2018 at 12:29 am

    I generally mix three different foundations together to get the color and finish that I like. Maybe I can get a sample of Tarte Shape Tape at Sephora to try it out.

  • Tabitha April 2, 2018 at 9:31 am

    I have heard nothing but good things about Tarte Shape Tape!

  • Fraworr April 2, 2018 at 10:04 am

    Iโ€™ve heard so many interesting opinions on this foundation, not sure about the applicator though. Really want to try the concealer

  • Colleen Boudreau April 2, 2018 at 7:29 am

    I have the Shape Tape concealer and I love it.

  • Helga April 2, 2018 at 11:39 am

    Thanks for the review. The matte looks great on you.

  • Amy K April 2, 2018 at 11:47 am

    I haven’t tried either of these! I am pretty happy with my current concealer (Nars radiant creamy concealer).

  • Dana Rodriguez April 2, 2018 at 12:15 pm

    Oh I love these! I really like the concealers.

  • Paol Trenny April 2, 2018 at 12:54 pm

    Definitely agree with you on Tarte Shape Tape Hydrating Foundation. That looks the best on you. However, the matte one good too. I was thinking about getting this but hesitated. So glad for this post because I think I would get the hydrating foundation at Ulta before the sales end.

  • Daisy797 April 2, 2018 at 1:09 pm

    I like how the hydrating looks on your skin.

  • cpbebe April 2, 2018 at 1:17 pm

    Been on the hunt for a new foundation, I will check this out.

  • Lindsey Tanberg April 2, 2018 at 4:08 pm

    Definitely a fan of the Tarte Shape Tape Concealer and have really been drawn to trying the Tarte Shape Tape Hydrating Foundation after my Tarte Double duty beauty hybrid gel foundation is finished. The hydrating foundation looks amazing on you.Thanks for your honest review.

  • debbie wilson April 2, 2018 at 4:26 pm

    Never Tried Foundations !!! I Normally Don’t use Foundations !!!

  • gmoney222 April 2, 2018 at 5:06 pm

    Have not tried the Tarte products before. Hydrating Foundation would also be my pick, I like the bottle but I have got so I like foundation in pump bottle or a squeeze tube.

  • Anita April 2, 2018 at 6:19 pm

    I would love to try this product I heard good things about it and I can see it worked great on you

  • Diane M Gooding April 2, 2018 at 7:03 pm

    Heard a lot about the shape tape. Would love to try it for myself

  • donna porter April 2, 2018 at 9:34 pm

    I have heard positive reviews about the shape tape but have yet to try.

  • Sally Gearhart April 2, 2018 at 10:41 pm

    I still want to try the shape tape concealer and the foundation even though I’ve heard the good and the bad. I definitely would like the Hydrating Foundation more too, matte just doesn’t seem to work for me most of the time!

  • Jenny Ham April 2, 2018 at 11:31 pm

    I would like to try this.

  • Lindsey Martinez April 12, 2018 at 10:39 am

    Thanks for the review! I was skeptical at first so this kind of solidified that there are much better options at this price point out there. I’d love to see up close pictures of the foundation to see how it is laying on the skin.