Haircare Holiday Gift Guide Shu Uemura

Shu Uemura x Super Mario Bros for Holiday

October 27, 2017

Shu Uemura x Super Mario Holiday 2017

Sometimes there are beauty collections that are simply too cute to handle and the Shu Uemura x Super Mario Brothers Collection for holiday is one of them. Many years ago I used to use and buy a lot from Shu Uemura. It was hard to find in the US so I first discovered the items in Asia and UK during my college days. They eventually launched in a few stores like Sephora and Neiman Marcus. When I lived in California I’d sometimes make a long drive from San Diego to their boutique at South Coast Plaza. Unfortunately they decided to pull the brand from all retail stores and they kept it online only. I hope they will bring it back to more places someday! The holiday collection is super cute and speaks to the young at heart.

Color items and makeup come in limited-edition packaging:

  • Rouge Unlimited Supreme Matte in M PK375 ($30) is the first matte lipstick I’ve tried from Shu Uemura and wow is the formula impressive. I’m not a fan of matte lips in general but this formula is smooth and manages to look velvety without that dried up look. Pigment is opaque and smooth, there’s no tugging and lasting power is really phenomenal. It stays put adhering well to the lips. It also leaves a slight stain on the lips so if as it fades or transfers the color pretty much stays put. PK375 is a pinkish berry color.
  • Rouge Unlimited Sheer Shine in Saved Peach ($30) is one of those sheer glossy peachy colors in the tube but on my lips it turns more pinkish. This has a soft glossy finish with a cushiony feel. Lasting power isn’t as good as the matte but it does feel nice and hydrating on the lips. It has quite a bit of slip and while it looks pretty I’m not the biggest fan of the formula.
  • Tint in Balm in Fire of Flower ($30) is a lush pigmented balm. The formula is so good with this one and even though the color is a lot brighter than what I normally wear, I think it’s worth checking out if you are in the market for a brighter red. Lasting power with this is also very good, especially for a balm. I definitely plan on checking out the other colors in the regular line.
  • Drawing Pencil in Matte Black ($24) is a classic rich opaque smooth black eyeliner. It has a soft matte finish and on my eyes it lasted all day without smudging (even in humidity).

Shu Uemura x Super Mario Holiday 2017

Shu Uemura x Super Mario Holiday 2017 Lips and Eyes

Shu Uemura x Super Mario Holiday 2017 Lip Swatches

The hair care line Shu Uemura Art of Hair is carried on it’s own website, separate from the makeup and skincare items. Each holiday season they usually repromote classics with the holiday packaging so in the event you don’t like the designs you can always buy them with the standard bottles.

  • Cleansing Oil Shampoo ($57) is a classic shampoo I’ve used up entirely multiple times. With my hair type it’s best as a clarifying one to two times a week kind of formula. I always combine it with the corresponding conditioner and the two together are really good for soft clean hair.
  • Cleansing Oil Conditioner ($58) is the coordinating conditioner for the Cleansing Oil Shampoo. I actually like this formula a lot better than the shampoo and use this one with other brands of shampoo. I’m one who washes my hair daily. Back in California I didn’t condition it every day because I didn’t need to. In Florida the water is different and while the weather is hot and makes me prone to sweat more, the water dries out my skin and hair (even with filters). I’ve found I need some kind of conditioner daily and this one is definitely a favorite because it’s light enough to add moisture but not so heavy and rich that it makes my scalp oily.
  • Essence Absolue ($69) is one of their best-sellers and for good reason. It’s a lightweight oil that can be used in a number of ways. I apply it to freshly washed and towel dried hair and it works as a detangler. I also use it pre-heat styling and as a finisher on the ends. It’s consistently in my top picks for hair oils because of the lightweight texture, beautiful scent and great shine it gives my hair without weighing it down. I absolutely love that it comes with a pump dispenser.
  • Master Wax ($39) is another classic from Shu Uemura but this was the first time I’ve ever used a wax. I had to do some research on how to use and apply it because I usually associate a hair wax with a men’s grooming kind of product. It has a nice lightweight scent but feels thick like a gooey pomade. Instructions say you can use on damp or dry hair – I tried both. A little goes a very long way. With my hair styling I usually do the same thing every day. I just like it down and free flowing unless I’m working out and then tie it up. I rarely use hair spray as it gives my hair that crunchy feel. This wax seems like it would be the perfect styling product if you style your hair and need it to stay in place or get that piecey look all day without stiffness. For the most part I’ve had longer hair, at least slightly past the shoulders. There have been times I cut my hair shorter and found it extremely difficult to maintain and style. Shorter hair means there’s less weight and I found my hair kinda flew around in ways I couldn’t manage. Had I known about hair wax back then I think it would have been a styling savior. For now since I’m very minimal with my hair styling I prefer the Essence Absolue or softer creams.

Shu Uemura Art of Hair x Super Mario Holiday

Beauty, skincare and makeup items are available online at Shu Uemura and Shu Uemura Canada. The team has offered Beauty Look Book readers a special offer for orders. With code BLBXSHU online you will receive 5 free deluxe samples and free shipping on orders $50+. Samples include: a mini laque supreme sample rd01, maxi:hydrability essence-in cream 13 ml, sakura-rose-petal-mask 13 ml, ultime8 sublime cleansing oil 15 ml and nutri:nectar sample 15 ml.

The hair care line can be found at their own site Shu Uemura Art of Hair.

Shu Uemura x The Beauty Look Book GWP

That wraps up my look at some of the holiday pieces from the Shu Uemura x Super Mario Collection! Have you tried anything from Shu Uemura recently? What are your favorites? I’m still working on my skincare routine but I’ll say for now that their Sakura Rose Petal Mask is one of my latest obsessions for hydration and soothing.

Holiday collection items and promo code provided courtesy of the Shu Uemura team.


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  • lol this is so cute.

  • Eileen

    I, too, was saddened when several years ago SU decided to pull out of retail stores here in the US. I used to shop the products regularly when there were counters at Nordstrom. For lipstick and eyeshadow, it was one of my favorite brands. Nowadays I have to get my Shu fix when I travel to Japan.

    • You and me both! So awesome you’ve been able to see Shu Uemura in Japan! It’s on my bucket list, I’ve been wanting to go for years.

  • Glenda

    Oh, I almost pulled the trigger on this collection (it’s Mario!)! But I’m always wary of making purchases directly from a brand’s website. Customer Service is not always stellar.

    I was interested in the cushion blushes… Have you ever tried them? From SU or any other brand? I kinda like the concept, but they always give me the impression that there is so little product within!
    I think the matte lipsticks are the highlight for the Mario collection, but it’s a shame there are so few color options. That being said, the one you chose sure is beautiful.

    Also, have you ever tried their famous oil? I forget the name. Beauty oil? Something like this. I was curious about it too!

    • Hi Glenda, I’ve ordered from Shu Uemura before and their service is good. I agree though that some individual brand websites are lacking in service and being able to ship in a timely manner.

      I’ve never tried cushion blushes before – the concept seems so odd to me! There are actually more matte lipstick options but in the non-special edition packaging.

      I have tried their famous cleansing oils – I forgot to link the review in the post for reference, you can see their current ones reviewed here:

      Hope this helps!

      • Glenda

        I know, but not with the Mario packaging… I mean, I’m a lipstick lover and hoarder, but I’d only buy his lipsticks for the added Mario bonus, I think.

        Also, I read about some people having problems with the CS from SU not emailing the back for returns and the such. I don’t know. I just like the option of returning things to a physical store, if needed.

        I have a couple of cushion blushers, but they’re not from high-end brands, just Missha and Tonymolly. I actually like them, but they follow the whole Korean color scheme and stuff. It’s interesting though! I find them oddly satisfying to apply, for some reason.

        Oh, I’ll read about the oils!
        Thank you πŸ™‚

  • Christina

    Yay! I bought the same matte lipstick as you. It looks completely different on me because I’m ultra fair and olive toned, so on me, it is a bright but rich berry-leaning fuchsia tone. I love it! I really wanted the peach shade, but it sold out pretty quickly. The packaging is just so cute this time around–I’ll probably pick up some hair care too!

    I’m glade Shu is available online, but we don’t have the complete collection like they do in Canada and the rest of the world, which makes me sad. I keep having to ask my sister to buy me things and ship it over. I had heard rumors a while back that Shu was going to make a come-back to the United States, and I hope that is true! They are an underrated brand!

  • Jane

    Nooooooo where’s Toadstool?!?! Was so looking forward to him being featured!!

  • nic

    I’ve been so mad with Shu since they took away their powder foundation and leaving the US, but I may now be back!

  • These are not two brands that I would have put together collaboration wise but they look pretty cool! Stunning pics always xxx

    ALittleKiran | Bloglovin

  • Sam

    Somehow Shu makes something that could be so tacky so lovely and classy. Love this collection!

  • Megan Harrington

    Why do I feel like my boyfriend is going to buy this for me for christmas….. πŸ™‚

  • Jessica

    I love the Shu Uemura face oils. I can’t wait to try their haircare.

  • Bea

    The code doesn’t seem to work on their hair site.

  • Federica

    This collection is so cute and funny:) i haven’t tried anything from Shu Uemura yet. I would like to try their hair care line and the iconic eyelash curler πŸ™‚

  • Melissa.rva

    Hello Sabrina ! This collection is so cute ! I was a huge fan of Mario Bros, I need to buy at least one of this products !

  • missjbn

    The packaging is soo cuuuute! I’m still contemplating on getting their cleansing oils tho coz there are a lot of cleansing oils from korean brands that are very good but affordable, and also from Japanese skincare brands.

  • Elena JG

    woww I didn’t see this kind of collection coming from a brand like Shu Uemura! The packaging is really funny though πŸ™‚ I have never tried anything from the brand because it is out of the budget I spend in skincare, but I would love to. The Rose Petal Mask sounds amazing for this time of the year!

  • nelle

    I love this packaging and the tint in Balm in Fire Flower is so pretty!

  • Omg the packaging is so fun! I love it! xx

    Carolina’s Makeup Life

  • Merve Aslan

    Oh my God I love these mario Product.Remind me my childhood.I will definitely buy those products.Thanks for sharing Sabrina
    Mehndi Designs Artist From London