Chanel Rouge Coco Ultra Hydrating Lip Colour

March 17, 2015

Chanel relaunched their classic Rouge Coco Lipsticks in a new formula with new and re-promoted colors ($36 each for 3.5 g / 0.12 oz, made in France). I ordered several online last month and have been playing with the shades for a few weeks. I’ve been a fan of all the Chanel Lipstick formulas (back to the days of the Aqualumieres and Hydrabase) and each time Chanel discontinues one my heart breaks a little. The good news is that the Rouge Cocos that launched this year are indeed improved from the previous formula. The new ones are more hydrating with a smoother texture that glides on the lips. The main difference to me between the old and new is that the revamped version has a more luminous look that doesn’t tug when you swipe them on the lips. According to Chanel the Rouge Cocos “are made with jojoba and mimosa butters, sunflower wax and silicone for lasting hydration and luminous results.”

The new Rouge Cocos are medium in coverage but the pigment is buildable. Each color has varying degrees of shimmer, most have some shimmer mixed in which gives them that luminous glow, but most of them do not have a frosty finish. What remains the same is the sleek packaging design and rose scent. Some of the colors like Mademoiselle, Legende and Teheran are re-promoted colors. Based on my old vs new Mademoiselle, the colors appear to be almost 100% identical, the new version isn’t quite as dark and has a more luminous finish giving it a modern updated look.

For the color range, there is a lot to choose from. If you like neutrals there are several beautiful options. There are five main color categories with names that inspired Coco Chanel:
  • Lovers – passion reflected by dramatic reds
  • Family – a tribute in understated nude shades
  • Best Friends – celebrated by romantic pinks
  • Muses – an homage in bright corals
  • Artists – honored by deep plum shades  

Shown above: Rouge Coco in Mademoiselle, Catherine, Cécile, Vera, Suzanne
Glossimer in Sweet Beige (swatched here)
Le Crayon Levres in Beige Innocent and Beige Satin
Cire Trudon in Odalisque

I ordered eight colors, all neutrals of course. The closeup below shows the luminous shimmer mixed into each of the colors. The finish on the lips is soft and glowy without being frosty at all.

Ingredients listed on the box (clickable for larger viewing):

On to the colors I picked out with swatches and descriptions:

Note the glow in the swatches below is simply the luminous glow these give off when photographed with a flash, they aren’t frosty or overly glossy, but the finish does make them look a bit shimmery:


Louise is a flesh beige nude with silver and gold flecks of shimmer. This one is closest on me to a true nude color. It has a luminous finish that covers the lip entirely.

Adrienne is a medium neutral beige with a very slight hint of peach that gives it warmth. If I had to pick one favorite, this would be it.

Julia is another medium nude caramel color (it’s darker than Louise). It has some brown tones in it so if you’re one who can’t wear super pale nudes, this is a good alternative because it has color in it and won’t wash you out.

Catherine is a sheer soft peach. With a few swipes it almost looks like a baby pink. More swipes will bring out the peach in it. It’s one of the sheerer ones I tried so based on this, I think Catherine will look very different on different skin/lip tones. It reminds me of one of the older Hydrabase Lipsticks in Lola (long discontinued).

Vera is a soft pale baby pink. This has sheer to medium coverage that needs several swipes to build up color. If you have pigmented lips like me, I recommend wearing a lipliner with this one to prevent the outer rim of the lip from showing thru making it look like you have a dark lipliner with a light lipstick.

Cécile is a medium neutral-cool rose pink. This is one of the more shimmery ones I tried. I think the frost can be softened by a lipliner (like Chanel Nude or Natural or MAC Boldly Bare) or by adding a bit of sheer gloss on top.

Mademoiselle is a warm rose. The new one seems slightly lighter in color compared to the original version, but to me they are almost identical once on the face.

Suzanne is a medium plum with sheer to medium coverage. This one looks almost glossy on the lip because of the sheerness. It is buildable but the luminous sheen on the lips gives it a slightly sheer look.

Because all of the Rouge Coco colors have a luminous hydrating finish they won’t last all day or for super-extended periods of time like the Marc Jacobs Le Marc Lip Cremes but they do last longer on the lips compared to sheer lipsticks like Chanel Rouge Coco Shines or YSL Volupte Shines. I would say lasting power is average for a lipstick. You can get several hours of wear without it fading or budging as long as you don’t touch the lips with a cup of tea, coffee, water or snacks. Out of all the Chanel Lipstick formulas my favorites are still the Rouge Coco Shines and Rouge Allures, but the new Rouge Coco is pretty fabulous too. I have a super sensitive nose but have always been able to wear the rose-scented Chanel lipsticks. Some have commented they cannot wear anything fragranced so if you are one with an extra sensitive nose, I’d say stick with the Rouge Allure or opt for one of the new Burberry Kisses Lipsticks.
I’ve been a Chanel fan for as long as I can remember using beauty products. The new Rouge Cocos do not disappoint. I think the diverse color range is one of the strengths of this release. There is a good selection of colors for neutrals, lights, mediums, deeps, brights. If you’re a neutral lip lover like me you will be happy to see there are neutral, cool and warm-toned options.
My top three picks: Adrienne, Louise and Suzanne
The Chanel Rouge Cocos retail for $36 each. In the US there are 29 shades all currently available for purchase at Chanel counters and boutiques. Also online at Nordstrom, Neiman Marcus, Saks Fifth Avenue, Bloomingdales and Chanel.com.
Have you checked out the new Rouge Cocos? Which colors did you pick out?

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  • Rebecca Chung March 17, 2015 at 3:57 pm

    Awesome review and swatches! I got Mademoiselle and Jean and I talked about them in my latest post too 😉 ❤

  • BlogElla March 17, 2015 at 4:27 pm

    These look gorgeous : )

  • Nikoleta Ljuljduraj March 17, 2015 at 4:34 pm

    Great post and review! 🙂
    I would like to try Vera shade out, I like that color!

    Nikoleta, xoxo.


  • Rachel Polansky March 17, 2015 at 5:07 pm

    I love Mademoiselle and Adrienne!


  • Picacupa March 17, 2015 at 5:31 pm

    How do these compare to the new Burberry kisses? Which formula do you prefer?

    • Sabrina March 17, 2015 at 5:43 pm

      A comparison is provided at the bottom of the Burberry Kisses post. In case you missed it, Burberry Kisses are fragrance-free with a more matte/cream finish that is buildable from sheer to full. None of the shades (at least from what I tested) have any shimmer all are creams.

      Chanel Rouge Cocos are all rose scented and have a more luminous finish. All shades have some degree of shimmer mixed in. Finish is glossier with medium coverage.

      I don't have a preference for formula, both have unique benefits. My recommendation would be based mainly on sensitivity to scent. If you can't tolerate any fragrance in lipsticks opt for Chanel Rouge Allures or Burberry Kisses.

      If scent isn't an issue, preference on finish would be the next determining factor. If you want a luminous sheen, go with Chanel. If you prefer more cream finish, Burberry has no shimmer (but isn't flat looking).


  • Jo March 17, 2015 at 6:03 pm

    I bought Maggy and could not be more happy with my pick! It is beautiful. I love the formula and the fact that it sheers out so well or can be built up for a darker look.

  • Alexandra March 17, 2015 at 6:03 pm

    I need Mademoiselle, such a pretty shade. I'm also considering Suzanne. I guess I can file this case under #thebeautylookbookmademebuyit by the end of this week 😉

    Great review, as always!

  • Anonymous March 17, 2015 at 6:57 pm

    I bought Marie! I like your swatches of Adrienne, Cecile & Catherine. Definitely check out Marie!! Thank You….your blog is my favorite 🙂

  • Gail March 17, 2015 at 7:49 pm

    So far I have Arthur, Cecile and Olga, but I'll have to check out several others now thanks to you. 🙂 I really think you'd like Olga too!

  • Clever Girl Reviews March 17, 2015 at 8:31 pm

    I like the look of Suzanne and the finish on Cecile is really nice. If I had to go with one from this grouping, it would probably be Suzanne as I have very pigmented lips and fair skin.

  • lifeof yasmina March 17, 2015 at 9:35 pm

    Chanel :)))) is my dream, love'm all

  • Bella March 17, 2015 at 10:08 pm

    Thanks, as always, for the beautiful presentation! I've been itching to try the reformulated Cocos. I'm going to give Mademoiselle a whirl, but Suzanne and Cecile both look so lovely on you, I'm tempted. Based on the arm swatches, I was anticipating loving Louise, Adrienne and Julia, but after seeing them on your lips, I think I have to try them on to be sure of the coloring — though they all look great on you 🙂

  • The Whimsical Fox March 17, 2015 at 10:57 pm

    *hyperventilates* Must. Buy. Mademoiselle. Immediately. x

  • Mandy S March 18, 2015 at 12:07 am

    Julia and Suzanne look amazing! x


  • Anonymous March 18, 2015 at 12:20 am

    The two lip definers look perfect for the shades you chose. Can you provide a short description of the two? Thanks!!

  • Eileen March 18, 2015 at 1:34 am

    Lovely review, Sabrina, and what a great selection of colors! They all look beautiful on you. My first purchase was Edith, a medium rosey pink shade. The new formula is definitely more hydrating than its predecessor, but not in the same class as, let's say, Guerlain Rouge G or Clé de Peau Extra Silky and so no one should get their hopes up too high 🙂 It is; however, a very nice, moderately hydrating lipstick that gives the lips a plump and smooth look, an effect which seems to last until time to refresh the color which, on me, is in 2-3 hours. After wearing Edith for several days last week. I went back and purchased Suzanne as I've been gravitating towards plums and berries just lately. Both shades have been winners.

  • Diana Cloudlet March 18, 2015 at 9:41 am

    It’s such a great post! Thank you for sharing this!
    By the way, I’m in love with your blog!

    Diana Cloudlet

  • Maiko Sharp March 18, 2015 at 1:37 pm

    Chanel you have done it again. I know their products are pricey but the quality is always amazing. So worth the buy I think

  • luce ellen March 18, 2015 at 2:34 pm

    Wow this is a lovely review! Incredible products, I envy your collection – I may have to go out and buy some of my own.

    lucy | luceellen xxx

  • Kica March 19, 2015 at 9:31 pm

    I really like Suzanne.

  • Amy March 20, 2015 at 7:24 pm

    I went to the Chanel counter and tried on Adrienne, Legende, and Marie. I ended up buying Arthur which is a red orange. I never would have picked it out but the sales rep said it was popular and I love how it looks! I don't have any reds so I'm excited about it.

  • María Blardone March 31, 2015 at 10:02 pm

    I'm still sticking to the idea that Chanel make up is the best!
    Lots of love, xx


  • Clare Byrne April 19, 2015 at 9:17 pm

    Great post I'm seriously in love with these neutral shades. I seriously don't know which one I love more I need this in my life. Thanks for the swatches and the detailed descriptions x


  • Ruth June 3, 2015 at 12:46 pm

    I adored the chanel rouge coco rivoli 21 and now it is discontinued – whats the closest match, do you know?

  • Anonymous July 31, 2015 at 6:37 pm

    Thanks for your great review!! I have this lip color in Adrienne and really like it!
    I'm thinking of getting Vera. Would you suggest a lip liner that would go with it?

  • Anonymous December 18, 2015 at 3:22 pm

    I just bought Cecile and i loooove it so much! Adrienne is for my skintone (Mac NC 35) too pale, whereas Mademoiselle is too bright. Cecile has an exactly right amount of nude and pink 🙂 love it!

  • Noha El Qareh January 29, 2016 at 8:18 am

    Thanx Sabrina for the great review! Is Cecile a possible dupe for my long time favorite Rouge coco in Rose dentelle ( a discontinued shade)?

  • Anonymous January 29, 2016 at 8:21 am

    Thanx Sabrina for the great review! I have Arthur and I really love it! The formula is far better than the old one. Is Cecile a possible dupe for Rouge coco in Rose Dentelle ( a limited edition color back from 2011 I guess)?

  • Anonymous February 21, 2016 at 4:59 pm

    Does anyone know which of the new colours is the closest match to the discontinued Rose Comete please?