New From Dior: Addict Lipsticks (Revamped)

March 30, 2011

Dior has released their new Addict Lipsticks ($28 each) in a wide array of shades in the US. The new lipstick formula is designed to provide high shine and high color while hydrating and plumping the lips. The entire Dior Addict lineup consists of over 40 shades (exact number is something I have not yet been able to determine). It can be a bit of a hunt to find all the available shades as some are exclusive to certain stores. Sephora has their own set of exclusive colors and so far 983 Insoumise is the known exclusive to Nordstrom. In addition, there are colors that are available online at Dior.com and Nordstrom that are are not available at Sephora. {Update: refer to the comments below, a sweet reader did the research to find out which shades are available at various retail locations! Thank you Shannen!}

Top are new tubes, blue tube is an older version of Addict, the next tube without the stripe is the first version of Addict High Shine

Long time Dior fans know that the Addict Lipstick has gone through several revamps over the years. The earliest revamp I can remember is when they changed their gold tubes into a sleek dark blue tube and gold cap to mimic the shape of their Addict Eau de Parfum. The next revamp changed all the gold to silver. Next was the release of Addict High Shines. This brings us to present time with the Addict formula of 2011: same shape of tube, but slightly taller and with a silver banded stripe near the top.

My thoughts & experience: I am one who has a slight feeling of panic when I hear the word “revamp” because I hate to think of something I love being discontinued. Dior has gone through a number of revamps to introduce new product innovations with more advanced formulas to deliver more pigmented colors with better wear while also improving the skin. At times I find it a bit overwhelming to sort through. I haven’t kept up on the new Addict Ultra Gloss or new revamped Rouge Dior lately – but after seeing these on CafΓ© Makeup, the beautiful Dior couture on British Beauty Blogger, The Blonde Salad’s Dior experience in Paris, and after browsing the adorable Dior Addict mini- site with the beautiful video featuring Kate Moss on Dior.com – I couldn’t help but run to Sephora to try these (since they had the first exclusive release in the US).

Once I arrived at the Dior unit, my mouth dropped at the sheer number of options I had to choose from. It was overwhelmingly fun but I quickly found myself a bit lost with all the colors swiped on my hand and couldn’t recall which was which. I had to swatch and re-swatch several times before deciding on a few shades.

Before going to the store, I highly recommend you browse through the Dior.com Addict interactive section which allows you to see each shade close up and pops up a mini description. Make a mini list of the numbers and colors that catch your eye and take it to your Dior counter for notes. There are a number of colors that fall close to each other (many of the beiges are similar, same with the hot pinks). The upside of the wide selection is that you’re bound to find at least one shade that fits your taste.

The testers were brand new so I felt comfortable trying them on the lips. The texture is like a lip balm without the slick. They are smooth but are hard enough to deliver natural sheer to medium pigment with shine. I came home with Rose DΓ©shabillΓ© 260 (sheer shimmering pink), Model 564 (sheer warm coral pink), Beige Casual 222 (neutral beige – Dior’s classic beige that seems to be reincarnated with each new release), Tokyo 422 (sheer peachy pink). Urban 178 (a pale frosty pink) was included in a package sent to me from Dior (along with post cards and stickers).

More detailed descriptions, swatches and close ups to come soon. Just as a quick FYI the new 222 Beige Casual is more peachy than past 222’s.

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  • Eileen

    Outstanding, Sabrina! Your posts are always so comprehensive and helpful. You were lucky to have new testers. With sheer colors, the wrist really isn't the best place to swatch because natural lip color plays an important part in how the lipsticks will ultimately look. So, I'm sure we're all looking forward to seeing the lip swatches of your new colors.

  • gorgeous! Can't wait to see 564. Hope it's not too warm for me πŸ™‚

  • I swatched a bunch yesterday and really wanted to get a few. I walked away though. Slowly. I'm sure I'll go back and get one or two. Or three.

  • Random question: is Beige Casual anything like MAC Bare slimshine? I'm still on the hunt for a replacement πŸ™

  • I love your "slight feeling of panic" regarding a revamp! Mine is usually a sinking feeling.

    The display at Sephora completely overwhelmed me. The lights were too garish to permit a good selection, so I left the store without any Addicts. I will try your suggestion of applying a shade and then stepping out into the mall area. I always bring a list when shopping; this one will be lengthy!

    I liked the feeling of this product and the amount of pigment for the sheerness. Eileen makes an excellent point about the lip color being a factor. The reason why I want at least one of these beauties is that the shade does not vanish on my very pigmented lips.

    Thank you for the info about the Dior site and for the product revamp history. I like the dark blue version best.

  • Great post, thank you for news!:)

  • Shannen

    I did some research on the internet of the shades released in the US and worldwide. I hope you don't mind me posting it here. πŸ™‚

    On the US Dior Addict Lipstick mini site, there are 44 regular shades. Sephora has 10 exclusive shades (not 12 indicated on their website. 465 Singulière and 578 Diorkiss are in the regular line). They also only carry 34 regular shades to make the total 44 shades. Saks has one exclusive shade, 623 Beige Mondaine. Nordstrom has one exclusive shade, 983 Insoumise. Dior.com has all of the above 12 exclusive shades and 3 exclusive shades to their own as well (340 Pink Dentelle, 642 Féline and 652 Tango). Therefore on Dior.com the product page, there are total 44 + 15 = 59 shades . I think that are all that have been released to the US. There are 2 shades released in Asia but not in the US, and they are 313 "30, Montaigne" and 329 Leather. So the total are 61 shades worldwide and that is what I have found on Dior's website of different countries. There might be more.

    Thank you for all the information provided and I cannot wait to see your swatches of these lovely shades! πŸ™‚

  • Nice and I am glad to say that I can pass on these – I tried Dior's Addict lipstick sometime ago and it was not kind to my lips.

    Can't wait to see the swatches on you!

  • after seeing the kate moss ad – i was sold! the color range is overwhelming .. it took many visits to dior counters and countless swatches until i finally picked up 579 'must have'. as much as i wanted to love 578 'dior kiss' – it just didn't look as hot on me as it looked on kate moss =p i completely agree, these lipsticks definitely need to be swatched at dior counters before being purchased online. overall, the lipsticks weren't as pigmented as i'd hoped – but i have fallen in love with the texture.
    can't wait to see your swatches =)

  • I've been super interested in these… any nudes shades?

  • Thank you girls!

    A quick note to Shannen – AWESOME!!! Thank you so much for this info and for tracking down the details. I know all of us appreciate this. I tried sorting through the Sephora v Dior shades this morning and it was taking too much time. Thank you again.

  • AKB

    564 is really pretty! Thanks for all the tips and a heads up on the shopping game plan. Sometimes when I get overwhelmed I just turn and walk away. This time I will not be deterred! XO

  • Anonymous

    Hey Lina,

    I don't know anyone who can present this new lip color as well as you did. I am a "here and there" shopper of Dior and this comprehensive intro to the new lipstick line really helps! On your recommendation I did go to Sephora and -wow- there is a lot to choose from! I actually like swatching at Sephora over going to the counters, so I am glad that they had the line. For some reason Bloomies Uptown doesn't have it in yet but anticipates that it will within the next two weeks.

    I like the mini-site, too. The interactive "choose a shade" section is nicely done. I never would have seen it if it weren't for you. Thanks!