The Cover FX Power Play Foundation recently launched in 40 shades with an impressive color range! These run at $44 each for 1.18 oz/35 ml. I’ve always been really impressed with the color range and options that Cover FX has but most of their base formulas have been a little too opaque for my preference. The new Cover FX Power Play Foundation is what I wanted the Marc Jacobs Shameless formula to be (the Marc Jacobs was too difficult for me to work with). This new formula has buildable full coverage, a matte finish and is great for combination to oily skin. It is very opaque and a little will go a long way – since it is opaque I found it best to apply with a damp beauty blender in a dabbing and blending motion.
These come in square shaped squeeze bottles. It’s easy to dispense although I find I do need to give the bottle a very thorough shake upside down. Application and coverage is full but you can blend it out with a sponge. Lasting power is pretty impressive but you absolutely need to set with a powder. (I like their Perfect Setting Powder in Light Medium or the Laura Mercier Loose Translucent Powder.) In terms of application I do think you need to wear a good primer with it. “Good” in the sense that you find a formula that is compatible with this base. I’ll have a post on primers soon. I usually don’t write about them because finding the right one really depends on your skincare and foundation. Some formulas like oil-based vs. oil-free vs. ones with silicone vs. silicone-free don’t mix well together. Finding the right combination depends on so much like your skin type, skin care and foundation formulas. For the Cover FX Power Play I’ve found their Illuminating Primer or the Tatcha Silk Canvas work the best for me.
Color range is very wide with options for a lot of skin tones. I’m in between shades but since moving to Florida I’ve found I’m almost always in between shades. I tan very easily and my skin tone can change or shift on a weekly basis. I try to stay covered and always wear sunscreen but living in South Florida there is no avoiding the sun. I received G10, G20, G30, G40 and G+40 as press samples. G40 was the closest match but a tiny bit too light. I went to my local Sephora and tried G50, G+50 and N50. I opted for G50 which you’ll see in the swatches below is kind of a bit jump from the 40s. I mix G40 and G50 (the ones with the G+ are more olive while the G is more golden).
For those who aren’t my skin tone, they have a pretty good guide online Sephora and their website. I have found in their other formulas I’ve usually been in the 30-40 range. It has been a while since I last checked their foundations but the Power Play seems to run a tiny bit lighter.
First, find your undertone (underlying skin tone):
– P = Pink (a rosy, cooler hue)
– N = Neutral (equal parts of pink and golden)
– G = Golden (a yellow, warmer hue)
– G+ = Golden Olive (warmer and more olive than G shades)
Next, find your shade range (Light to Deep)
– 0-20: Fair
– 25-40: Light
– 50-60: Medium
– 70-85: Medium Deep
– 90-100: Deep
– 110-125: Extra Deep
Swatches:
Bare skin on the left vs. G40 and G50 mixed and applied on the right (just the foundation, no concealer or powder added), on the right also wearing Bite Beauty Amuse Bouche Liquified Lip in Whip. As you can see below the foundation by itself has no flashback and it has a modern-matte finish. It’s matte but not flat looking, yay! Coverage is pretty full – you can still see some of my freckles and sun spots show through but the base by itself covers them really well. Skin is evened out and redness is covered with the Power Play.
Swatch comparisons to the Bobbi Brown Skin Long-Wear Weightless Foundation in Natural 4, Natural 4.25, Estee Lauder Double Wear Foundation in 3W1 Tawny, MAC Studio Fix Fluid Foundation in NC25, NC30, NC35 and NC37. I would say my closest MAC matches right now are NC25 and NC37 mixed (see, I’m always mixing!). On me the MAC liquid foundation in this particular formula oxidizes on my skin. I’m not sure what color I am in the Studio Fix powder foundation but I know the shades run slightly different among formulas. It’s been at least 5-6 years since I tried it (original powder-foundation formula gave me a severe allergic reaction). The Bobbi Brown is one of the few formulas that does not oxidize on me at all. My best match is Natural Tan 4.25 (review soon).
Bottom line: a great base for combination to oily skin. It has a matte finish but definitely not a flat matte. Finish is very opaque but you can blend it easily. For me application looks best if I apply with a damp beauty blender and blend/apply quickly. Lasting power is good on my skin type and I have high hopes it’s going to be one that holds up in Florida humidity. I didn’t see any flashback and there was no irritation on my skin. Full ingredient listed online at Sephora. But I’ve copied/pasted them below:
Water, Dimethicone, Butylene Glycol, Triethylhexanoin, Cyclopentasiloxane, Propanediol, Trimethylsiloxysilicate, Isododecane, Cetyl PEG/PPG-10/1 Dimethicone, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Nylon-12, Oryza Sativa (Rice) Hull Powder, Methyl Methacrylate Crosspolymer, Triolein, Ammonium C6-16 Perfluoroalkylethyl Phosphate, Dimethicone Crosspolymer, Hydroxyacetophenone, Sodium Chloride, Oryza Sativa (Rice) Bran Wax, Disteardimonium Hectorite, Glyceryl Dioleate, 1,2-Hexanediol, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trisodium Ethylenediamine Disuccinate, Alcohol, Methicone, Dimethiconol, Alteromonas Ferment Extract. May Contain (+/-): Iron Oxides (Ci 77492, Ci 77499, Ci 77491), Chromium Oxide Greens (Ci 77288), Titanium Dioxide (Ci 77891).
You can find the Cover FX Power Play foundation out now. Available at Sephora and Cover FX.
Press samples featured include the Cover FX Power Play G10 through G+40 and the Bobbi Brown Skin Long-Wear Foundation.









Do you know what happened to the CoverFX Clear Cover sunscreen? I loved that stuff and it doesn’t look like it’s sold anywhere anymore!
I don’t know! I remember if from last year but maybe it was limited-edition? The closest I’ve tried is the Supergoop! Unseen sunscreen which I LOVE.
Can you do a post on sunscreens…best for under make up? I still think so many of us, like me, are confused. Currently using LRP but its probably not the best. Just easy to get my hands on…as well I use Obaji Sun Shield Matte (but very emollient…not suitable for summer.) 🙂
Does it work like a primer? That’s what i loved about the CoverFX one – it was a sunscreen and a good base for foundation….
I absolutely love this foundation. I could own in at least 2 shades or more. They all seem to work. BUT I am having the biggest issue with it being patchy. It accentuates my dry/flakey areas so badly. I cannot figure it out. I am mystified. Is it my face cream? Powder? I do have some flakiness from Vit A and BHA usage for sure. I wish I had a cream for that too (suggestions welcome here.) But something about this foundation makes it collect in certain areas on my face. Which is so frustrating given my love for this. So long/short, yes please do a primer review. Currently testing the Tatcha one…not sure. Thank you!!!!! Love your reviews as always and look forward to your posts. So pretty and well laid out…informative.
Aww bummer on the patchy! What moisturizer, serum and primers are you using with this?
Maybe better just to tell me what HG face primers and moisture base you like or have used lol. Only in that this could take a while… I am mixing around. I use Shiseido Softening Lotion with Clarins Double Serum as a base. I like the Estee Hydragenist (spelling?) Very nice light water’ish cream. Then a sunscreen on most days. Hourglass Mineral Veil Primer every now and then. Testing Tatcha. I don’t know. I don’t want to over due the base b/c I will get oily later. I did find if I let all my skin care dry up (like wait an hour) it was a lot better. I just don’t always have an hour…sorry for this long post but I had to wash my face 2x this am…disaster on both counts. Threw on the new Sunday Riley which I absolutely love. But its light/med coverage unlike the Cover Fx which is quite full coverage.
BTW…I used to think primers were just an added yet unnecessary step. I am starting to think the opposite. Primers may just be the thing I/we need. But it has to be the right one for the right foundation. Like the Sunday Riley Influencer needs a different one than say, the Cover Fx.
I nailed it this am….all good!! No patchy. And I used sunscreen!!
Whoaaa..the G40/50 looks like a perfect blend for your complexion- the finish is simply flawless!
Thank you Neha!
Thanks for the swatches! I wish they made a G10+ or G20+ because that is what I am: an ultra pale yellow/olive toned skin. Nothing matches me. LOL!
This looks like a gorgeous foundation and I am really happy they have a broader shade range (that just needs to be the norm!) That said I have super dry skin and too many foundations already so I’ll pass on this one but I know a few friends with oily skin that have trouble finding full coverage and/or matte foundations that work for them so I’ll definitely pass this post on to them!
Great review!
Thank you!
I like that they come in squeeze bottles! So cool! Will have to pick up a sample next time I swing by Sephora!
https://covetedbeauty.blogspot.ca/
Wow these look amazing
Candice | beautycandyloves.co.za
This foundation sounds amazing and I also love that it comes in squeeze bottles! Very handy xx
http://www.anacelinelabod.com
I hope they release G+ in the lighter shades. Olive is what I need!
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yet another blockbuster review, thank you! very intrigued by the G+ shades, hadn’t seen this warm olive classification in other lines. For example, as much as I may like the finish and longevity of the Armani foundations, each has been too pink, so I’ll be sure to try this next time I’m out shopping.